Turning AI into advantage
PwC at Davos 2026
As leaders gather in Davos, Switzerland from 19-23 January for the World Economic Forum Annual Meeting, PwC joins the discussions to help advance meaningful action to address global challenges.
PwC’s 29th Global CEO Survey Launch
PwC’s 29th Global CEO Survey Launch
On 19 January, we launched the findings of our 29th Global CEO Survey in Davos. CEOs expect more pressure over the next three years than they experienced over the previous five from technology, climate change and nearly every other megatrend affecting global business. To learn more, read the report and hear PwC Global Chairman Mohamed Kande discuss the findings.
“Leaders who build the capacity to adapt and act with conviction will lead the next era of global growth.”
Leveraging Generative AI for Job Augmentation and Workforce Productivity
As the capabilities of generative artificial intelligence (GenAI) continue to evolve, organisations are wondering how they can use it to drive job augmentation and workforce productivity, and the actions they can take to harness its full potential. To find out, the World Economic Forum and PwC developed a piece of research focusing on how early adopters of GenAI are leveraging it across the workforce, the impact it is having and the lessons they have learned along the way. Based on interviews with more than 20 organisations across a wide range of industries and geographies, we found that successful deployment of GenAI depends as much, or more, on people than the technology itself.
How AI is Changing Early Careers: A View from Entry Level Workers
As AI reshapes how work is done, entry-level roles are changing first. This executive briefing, developed with the World Economic Forum, explores how entry-level workers view the impact of AI on their jobs and career prospects. Drawing on PwC’s Global Workforce Hopes and Fears Survey 2025, one of the largest surveys of entry-level workers globally, the paper highlights emerging optimism, uncertainty around skills relevance, and gaps between worker and business leader expectations.
Take on Tomorrow
Confidence is down. Pressure is up. And CEOs are leading through unprecedented uncertainty.
PwC's Take on Tomorrow podcast is on the ground in Davos, Switzerland, at the World Economic Forum Annual Meeting, where we will explore key findings from PwC's 29th Global CEO Survey—and what they mean for the C-suite and beyond.
Why are some companies pulling ahead while others struggle to turn AI into real results? And are today’s leaders focused on the right priorities to win now—and in the years ahead? Join us as we ask what it takes to lead with agility in the age of AI.
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Contact us
Andrea Plasschaert
Office of the Global Chairman, Director, PwC Switzerland
Tel: +41 79 599 9567
