IAB Internet advertising revenue report

2008 second-quarter and
first six-month results October 2008


This report utilises data and information reported directly to PricewaterhouseCoopers LLP, in addition to information available publicly, by companies representing thousands of Web sites, in addition to other onlinead selling companies. The results reported are considered the most accurate measurement of Internet/online advertising revenues because the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services,e-mail providers, as well as other companies selling online advertising.


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© 2008 PricewaterhouseCoopers. All rights reserved. PricewaterhouseCoopers refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.
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