As the Middle East emerges from the impact of the pandemic and enters a new phase of transformation, PwC is uniquely positioned to support governments and businesses in the region.
Our strategy, The New Equation, speaks to the two most fundamental needs clients and organisations are grappling with today.
The first is to build trust, which has never been more important or more difficult. Organisations increasingly need to earn trust across a wide range of topics that are important to their stakeholders. Success depends on fundamental shifts in the way executives think, organisational culture, systems and ambition.
The second is to deliver sustained outcomes in an environment where competition and the risk of disruption are more intense than ever and societal expectations have never been greater. Businesses need to change faster and more thoroughly to attract capital, talent and customers. Too often, however, narrowly conceived transformation initiatives do not deliver the outcomes they promise. A new approach is needed.
As a community of solvers, with 8,000 people across the region, we bring the right combination of people, technology and expert capabilities from Strategy, through Advisory and Consulting to Tax and Assurance Services, to solve the region’s most pressing challenges.
The GCC post-pandemic: Massive and fast transformation
As our region emerges from the immediate impact of the COVID-19 pandemic, we are entering a new phase of transformation, which will be massive in scale and extremely fast moving.
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