Total Retail Survey 2016

Consumers around the world are fundamentally disrupting the retail value chain. Will your organisation be left behind?

Retail and consumer-focused brands in Southeast Asia are facing a marketplace that is changing rapidly - bringing both risk and opportunity. 

In PwC's most comprehensive Total Retail Survey to date, we asked nearly 23,000 online shoppers around the world about issues ranging from mobile shopping to social media influence to innovation at retailers. Their answers reveal the changing behaviours that will drive the next retail revolution. 

In Malaysia, Singapore and Thailand, we surveyed 500 consumers each. Here is a snapshot of our findings in Southeast Asia. It provides a unique look at how consumers in key Southeast Asian markets think about and act upon the purchases they make - and it provides sharp insight into what drives Southeast Asian consumers differently than consumers around the world.

We trust that this report will be a useful reference tool for you in creating the value your consumers are looking for.