Consumer markets

Equipping consumer-facing companies with leading-edge knowledge and insights to drive strategic growth and enhance the customer experience — while helping to reinvent businesses, navigate complexity and maintain compliance in a changing world.

Industries styles XF

Focused on your customers, committed to your results

From bold ideas to breakthrough results, PwC’s Consumer Markets practice helps businesses adapt to evolving consumer demands through data-driven strategies. We empower companies — from innovative startups to global retail and food giants — to achieve meaningful, measurable business outcomes.

Our dedicated global team delivers tailored strategies in consulting, assurance and tax. Whether you’re exploring AI-powered solutions, streamlining operations, undertaking M&A or technology transformation across sectors like retail, CPG, hospitality, travel or restaurants, we provide the expertise to help you adapt, innovate and succeed — no matter what the future holds.

Tap into our experience to accelerate digital value, craft next-gen consumer experiences and achieve sustainable growth. Together, we’ll turn today’s challenges into opportunities and help your business thrive in a rapidly evolving world.

Next in consumer markets 2025

As companies shift from testing AI to integrating it across their operations, the transformation is substantial. AI is now foundational, altering how businesses operate and compete. Over two-thirds of consumer markets industry leaders (67%) say the ability to leverage generative AI is boosting their cloud budget plans. Companies that deeply embed AI are twice as likely to lead in innovation, creating new products and services. These pioneers are setting the pace, using AI strategically to transform their industries and secure a competitive edge.

Explore the 2025 trends

Insights by sector

Consumer packaged goods

Meet consumer demand with confidence: Position your CPG brand for lasting growth

As a leader in the CPG sector, you face dynamic market conditions and evolving consumer demands. Many CPGs are increasing growth through innovation, boosting investments by over 50% and reducing time to market by approximately 30%. However, merely raising budgets may not suffice. It’s crucial to reshape your pipeline to tackle affordability, offer clear value propositions against private labels and continue differentiating premium brands for higher-income consumers.

To adapt for long-term viability, implementing ERP transformations can streamline operations, enhancing efficiency and scalability. Strategic initiatives like mergers, acquisitions and partnerships help capture value and boost competitiveness, consolidating strengths and tapping into new markets.

Reinventing business models with strategies such as commercial value transformation, portfolio optimization and advanced go-to-market solutions — including pricing and fulfillment — helps sustain growth and relevance. At PwC, our deep industry knowledge and strategic insights support your CPG company in building resilience and overcoming future challenges.

Capitalize on CPG opportunities >

Buyer spotlight

CEO

The pace of change in consumer markets demands bold leadership. With evolving customer expectations, heightened operational pressures and the need for sustainable practices, CEOs are navigating a complex landscape. From advancing workforce strategies to driving digital transformation, your focus is on achieving measurable outcomes that balance profitability with purpose. Yet just 38% of CEOs say their company pursues ambitious goals and risk-taking to seize growth opportunities.

As CEO, your challenge is leading with agility while embedding resilience into your organization’s fabric. Whether optimizing supply chains, refining ESG commitments or anticipating future disruptions, success lies in uniting innovation with strategic foresight to create value for stakeholders.

What’s next? Strengthen your market position by prioritizing proactive strategies, fostering deeper cross-functional collaboration and embedding trust in every decision. PwC stands ready to support your transformation journey — empowering you to inspire, adapt and thrive.

Learn more

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Contact us

Ali Furman

Ali Furman

Consumer Markets Industry Leader, PwC US

Laura Thonn

Laura Thonn

Consumer Markets & Industrial Products Assurance Leader, PwC US

Josh Goldman

Josh Goldman

Consumer Markets Advisory Leader, PwC US

Megan Herzog

Megan Herzog

Consumer Markets Tax Leader, PwC US

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