
Industries styles XF
From bold ideas to breakthrough results, PwC’s Consumer Markets practice helps businesses adapt to evolving consumer demands through data-driven strategies. We empower companies — from innovative startups to global retail and food giants — to achieve meaningful, measurable business outcomes.
Our dedicated global team delivers tailored strategies in consulting, assurance and tax. Whether you’re exploring AI-powered solutions, streamlining operations, undertaking M&A or technology transformation across sectors like retail, CPG, hospitality, travel or restaurants, we provide the expertise to help you adapt, innovate and succeed — no matter what the future holds.
Tap into our experience to accelerate digital value, craft next-gen consumer experiences and achieve sustainable growth. Together, we’ll turn today’s challenges into opportunities and help your business thrive in a rapidly evolving world.
As companies shift from testing AI to integrating it across their operations, the transformation is substantial. AI is now foundational, altering how businesses operate and compete. Over two-thirds of consumer markets industry leaders (67%) say the ability to leverage generative AI is boosting their cloud budget plans. Companies that deeply embed AI are twice as likely to lead in innovation, creating new products and services. These pioneers are setting the pace, using AI strategically to transform their industries and secure a competitive edge.
As a leader in the CPG sector, you face dynamic market conditions and evolving consumer demands. Many CPGs are increasing growth through innovation, boosting investments by over 50% and reducing time to market by approximately 30%. However, merely raising budgets may not suffice. It’s crucial to reshape your pipeline to tackle affordability, offer clear value propositions against private labels and continue differentiating premium brands for higher-income consumers.
To adapt for long-term viability, implementing ERP transformations can streamline operations, enhancing efficiency and scalability. Strategic initiatives like mergers, acquisitions and partnerships help capture value and boost competitiveness, consolidating strengths and tapping into new markets.
Reinventing business models with strategies such as commercial value transformation, portfolio optimization and advanced go-to-market solutions — including pricing and fulfillment — helps sustain growth and relevance. At PwC, our deep industry knowledge and strategic insights support your CPG company in building resilience and overcoming future challenges.
The pace of change in consumer markets demands bold leadership. With evolving customer expectations, heightened operational pressures and the need for sustainable practices, CEOs are navigating a complex landscape. From advancing workforce strategies to driving digital transformation, your focus is on achieving measurable outcomes that balance profitability with purpose. Yet just 38% of CEOs say their company pursues ambitious goals and risk-taking to seize growth opportunities.
As CEO, your challenge is leading with agility while embedding resilience into your organization’s fabric. Whether optimizing supply chains, refining ESG commitments or anticipating future disruptions, success lies in uniting innovation with strategic foresight to create value for stakeholders.
What’s next? Strengthen your market position by prioritizing proactive strategies, fostering deeper cross-functional collaboration and embedding trust in every decision. PwC stands ready to support your transformation journey — empowering you to inspire, adapt and thrive.
Discover how top brands are reshaping customer connections by embracing a new approach. Join our webinar to learn why giving up control leads to success.
A recap of the operating performance of hotels and sub-market trends, the transactions environment, supply pipeline and more.
As costs stabilize at 20% above pre-pandemic levels, the time has come to shift from tactical fixes to holistic affordability strategies.
The recent shifts in US trade policy could significantly impact consumer markets companies.