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Sports practice

Serving leagues, teams, investors, media organizations, facilities and live events

Featured - 4 items

Sports Industry Outlook 2024

From GenAI to league expansion, PwC unpacks the hottest trends

Smart sports venue playbook

Reinventing connected experiences

Sports sponsorship playbook

How data innovation and optimization can help drive value

Women in sports playbook

Our survey shows the growing influence of fans

How can PwC help?

In the dynamic world of sports, media and live entertainment, staying ahead of the competition requires a comprehensive understanding of market trends and consumer behavior. Whether you’re seeking to enhance fan engagement, derive more value from sports sponsorships, optimize media strategies, or streamline operations, we can help. Our solutions include:

Business model reinvention Cloud and digital Deals and M&A integration Finance and accounting Generative AI Operational strategy

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Archie Fagot

Partner, Sports Tax, PwC US

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Shawn Panson

US Private Practice Leader, PwC US

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Curt Monday

Partner, Deals, PwC US

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Michael Keenan

Managing Director, Sports Practice Leader, PwC US

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