
Procter & Gamble’s path to constructive disruption
CEO David Taylor explains how a focus on innovation is driving the company’s growth and shaping its sustainability strategy.
In partnership with The Consumer Goods Forum, PwC’s latest report examines how business leaders are envisioning the future of five emerging trends in the grocery retailing and consumer goods industry.
The pandemic was extremely disruptive, but the consumer markets industry embraced its challenges and mostly thrived, bringing into sharp focus the importance of operational agility, digital preparedness, and C-suite resilience and resourcefulness.
Businesses developed or accelerated innovations almost overnight while stabilising surging demand for basic consumer goods such as food, water and personal hygiene products. Now, we find ourselves looking forward and wondering: what will spark the next set of seismic changes and sustained outcomes?
PwC, along with The Consumer Goods Forum, a global, parity-based industry network, examines these and other shifts through interviews with industry CEOs and proprietary data. The resulting analysis is set within the context of five macro trends that were already taking shape before the pandemic and the challenges and opportunities ahead.
CEO David Taylor explains how a focus on innovation is driving the company’s growth and shaping its sustainability strategy.
During the pandemic, consumers have become more sensitive to the environmental impacts of their shopping decisions, and consumer companies are responding.
Turning occasional customer-centricity successes into a long-term, core driver in how you do business requires that the philosophy permeate every part of your organisation.
The COVID-19 pandemic has created significant changes in the way we work, live and shop. Now that people have settled into new behaviours, business as usual is no longer an option for consumer-facing companies. This paper outlines the five trends we think will shape tomorrow and suggests a plan for overcoming...