Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.
Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.
For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.
You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:
Adobe: http://www.adobe.com/privacy/opt-out.html
Google Analytics: http://www.google.com/analytics/learn/privacy.html
The following table explains the way in which we use cookies on this website
Name |
Purpose |
Type |
Duration |
AMCV_###@AdobeOrg |
This cookie is used to identify a unique visitor. It is set using JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters. |
Performance, |
2 years from set/update |
AMCVS_###@AdobeOrg |
See above |
Performance, |
2 years from set/update |
s_vi |
This cookie stores the visitor ID provided by our analytics provider whenever a user first visits the site. |
Performance, |
5 years from set/update |
s_cc |
This cookie determines whether cookies are enabled in your browser. |
Performance, |
Until end of session |
s_fid |
This cookie is a "fallback" visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id. |
Performance, |
2 years from set/update |
s_nr |
This cookie stores the date of visit and if visitor is new or returning. |
Performance, |
2 years from set/update |
s_sq |
This stores information about the previous link clicked within the site. |
Performance, |
2 years from set/update |
_sdsat_landing_page |
Stores the first page you hit when visiting pwc.com |
Performance, |
Until end of session |
_sdsat_traffic_source |
Stores the site you came from before reaching pwc.com |
Performance, |
Until end of session |
_sdsat_pages_viewed |
Stores the quantity (number) of pages that you view during your visit. |
Performance, |
Until end of session |
_sdsat_lt_pages_viewed |
Stores the total number of pages viewed |
Performance, |
2 years from set/update |
_sdsat_session_count |
Stores a session counter |
Performance, |
2 years from set/update |
gpv |
This cookie stores the quantity of pages you view when visiting the Websites |
Performance, |
30 minutes from set/update |
s_ppv |
Stores information on the percentage of the page displayed |
Performance, |
Until end of session |
s_ppvl |
Stores information on the percentage of the page displayed to you |
Performance, |
Until end of session |
Name |
Purpose |
Type |
Duration |
mbox |
Gives website operators the ability to test which online content and offers are more relevant to visitors. |
Performance, |
2 weeks |
| mboxPC | This cookie helps run tests on websites to see which menus, links, content and banners work the best. | Performance, First Party, Persistent |
2 years |
| mboxSession | Used for Target and creates unique ID for a user session. By default, this lasts 30 minutes. | Performance, First Party, Session |
30 minutes |
Name |
Purpose |
Type |
Duration |
pwc-cfod-badge |
When a site visitor closes the newsletter promo badge, the preference is stored in this cookie, so the visitor will no longer see the promo on other pages. |
Customisation, |
1 year from set/update |
Name |
Purpose |
Type |
Duration |
| _ceir, is_returning | Track whether a visitor has visited the site before | Performance, First Party, Persistent |
5 years |
| _CEFT | Store page variants assigned to visitors for A/B performance testing | Performance, First Party, Persistent |
1 year |
| _ceg.s | Track visitor sessions | Performance, First Party, Persistent |
3 months |
| _ceg.u | Track visitors on your site | Performance, First Party, Persistent |
3 months |
| s | Track visitor sessions | Performance, First Party, Persistent |
3 months |
| u | Track visitors on your site | Performance, First Party, Persistent |
3 months |
| cer.s | Visitor activity recording session unique ID, tracking host and start time | Performance, First Party, Session |
Session (expires when the browser is shut down) |
| cer.v | Visitor activity recording unique ID, visit time and visit count | Performance, First Party, Persistent |
Up to 31 days (expires on the first of the month) |
Name |
Purpose |
Type |
Duration |
dmdbase_cdc |
This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript. |
Performance, |
Until end of session |
Name |
Purpose |
Type |
Duration |
_fbp |
This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
Advertising, |
Three months |
| fr | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. | Advertising, Third Party, Persistent (Facebook, Inc.) |
Three months |
Name |
Purpose |
Type |
Duration |
_ga |
This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors. |
Performance, |
2 years from set/update |
_gat |
This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors. |
Performance, |
2 years from set/update |
__utma |
This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. |
Performance, |
2 years from set/update |
__utmb |
This cookie is used to establish and continue a user session with pwc.com. When a user views a page on pwc.com, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com for longer than 30 minutes. |
Performance, |
First Party Persistent |
__utmc |
Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. |
Performance, |
Not set |
__utmv |
This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmccparameter. This cookie is only written if you have added the _setVar() method for the tracking code on your website page. |
Performance, |
2 years from set/update |
__utmz |
This cookie stores the type of referral used by the visitor to reach pwc.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com. The cookie is updated with each page view to pwc.com |
Performance, |
6 months from set/update |
| _gid | Used to distinguish users. | Performance, First Party, Persistent |
24 hours |
| _utmt | Used to throttle request rate. | Performance, First Party, Persistent |
Name |
Purpose |
Type |
Duration |
bcookie |
Browser ID cookie |
Advertising, |
14 months |
BizoCustomSegments |
LinkedIn Ad analytics |
Advertising, |
24 weeks |
BizoData |
LinkedIn Ad analytics |
Advertising, |
20 weeks |
BizoID |
LinkedIn Ad analytics |
Advertising, |
20 weeks |
UserMatchHistory |
LinkedIn Ad analytics |
Advertising, |
20 weeks |
bscookie |
Secure browser ID cookie |
Advertising, |
14 months |
lang |
Remembers the user's selected language version of a website |
Advertising, |
Session |
lidc |
Used for routing |
Advertising, |
1 day |
| li_sugr | Used by LinkedIn Insight Tag to identify browser when IP address is not in a Designated Country | Advertising, Third Party Session (LinkedIn Corporation) |
3 months |
Name |
Purpose |
Type |
Duration |
BIGipServeraem-prod.pwc.com |
This cookie is set by the servers hosting pwc.com to allow a visitor to receive site content from one server as the visitors browses the site. This improves performance and allows the visitor’s session to be maintained. |
Customisation, |
Until end of session |
Name |
Purpose |
Type |
Duration |
ELOQUA |
This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. |
Performance, |
2 years from set/update |
ELQSTATUS |
This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. |
Performance, |
2 years from set/update |
Name |
Purpose |
Type |
Duration |
PwCPollLogId |
Stores the ID # of a poll taken by the visitor used to tailor content of a dynamic poll and display the visitor's results |
Customisation, |
1 year from set/update |
PwCPollResponse-000 |
Stores the ID of a visitor's choice on a poll question. The "000" in the name of the cookie will be the question ID # and the value of the cookie is set to their response to a question. The Number of cookies set will be based on how many questions they respond to. |
Customisation, |
1 year from set/update |
Name |
Purpose |
Type |
Duration |
igodigitaltc2 |
This cookie contains a unique user identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site. |
Performance, |
10 years from set/update |
igodigitalstdomain |
This cookie contains a website identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site. |
Performance, |
1 hour from set/update |
| igodigitalst_<Customer MID> | This cookie contains the user's unique session identifier which is set by Marketing Cloud and used by PwC to track individual visitors and their use of the site. | Performance, Third Party, Persistent (Salesforce) |
1 hour from set/update |
Name |
Purpose |
Type |
Duration |
lang |
This cookie is set by Twitter and is used to remember your language preference. PwC allows Twitter to set this cookie so that Twitter content on pwc.com is displayed in your preferred language. |
Advertising, |
Until end of session |
_twitter_sess |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
Session |
auth_token |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
9 years |
dnt |
Do not track from twitter |
Advertising, Third Party Session (Twitter) |
10 years |
guest_id |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
16 weeks |
kdt |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
42 weeks |
muc |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
1 year 10 months |
personalization_id |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
1 year 7 months |
remember_checked_on |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
9 years |
tfw_exp |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
2 weeks |
twid |
Twitter set a series of cookies on any page that includes a Twitter feed. For more information please check: https://support.twitter.com/articles/20170514 |
Advertising, |
9 years |
Name |
Purpose |
Type |
Duration |
VISITOR_INFO1_LIVE |
This cookie is set by YouTube and allows YouTube to gather information about a visitor’s browser. PwC allows YouTube to set this cookie so that YouTube videos can be displayed on this site. |
Advertising, |
8 months from set/update |
YSC |
This cookie is set by YouTube and allows YouTube to gather information about a visitor’s browser. PwC allows YouTube to set this cookie so that YouTube videos can be displayed on this site. |
Advertising, |
Until end of session |
| GPS | This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location. | Third Party, Persistent (Google) |
1 day |