Caribbean Digital Readiness Survey 2021

Hello tomorrow. From transforming to transcending.

From boosting workforce productivity to improving customer experience, accelerating digital transformation is critical for businesses here in the Caribbean region. But PwC’s first Caribbean region digital readiness survey reveals a wide gap between organisations out in front and those struggling to make headway.

What marks out the digital transcenders - not just transformers? How can you win in digital and become one of these pace-setters? Our survey benchmarks where organisations in the Caribbean are on their digital journey across six key themes.

Key findings

Caribbean businesses set bold digital ambitions

More than 80% of businesses in our survey are focusing their digital strategy on modernising their brand with new capabilities, ahead of doing what they’ve always done faster and more efficiently (62%).

About the survey

In October/November 2020, we surveyed over 600 senior executives from organisations in seven countries in the Caribbean. The questions sought to gauge organisations’ digital readiness, enablers and barriers to change, and priorities for the future.



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Contact us

Frazer Lindsay

Frazer Lindsay

CEO, PwC in the Caribbean

Zia Paton

Zia Paton

Digital Leader, PwC Trinidad and Tobago