The workshop for sales practitioners | Training

Training details

Date: Tuesday, 5 November to Wednesday, 6 November 2024
Time: 8:30am-4pm (each day)
Cost: GHC 4,500  
Venue: PwC Tower, A4 Rangoon Lane, Cantonments City, Cantonments, Accra

Programme brief

In today’s dynamic and competitive business environment, organisations must reimagine their sales functions. The traditional approach is no longer sufficient. Consumer sophistication is at an all-time high, due to information symmetry, widespread digitisation, the internet with embedded artificial intelligence and intense local and international competition. This situation is exacerbated by the decline in purchasing power due to inflation and other pressures affecting organisations and individuals. Consequently, purchasing power has shifted to the client, threatening the survival of many businesses, resulting in businesses and sales practitioners recognising the need to revamp their sales functions. However, many salespeople struggle with the implementation of their sales strategies, leading to missed performance targets.

The workshop for sales practitioners has been meticulously designed to address the sales gaps and help salespeople to reset and reimagine sales excellence in practical ways to achieve business goals.

The course offers comprehensive training on sales for participants aiming to excel in their sales endeavours. It is deliberately crafted to integrate both the art and science of sales architecture. This workshop supports sales professionals, business leaders and individuals responsible for business growth, providing them with the expertise needed to enhance sales performance and cultivate long-lasting client relationships. It offers a holistic approach to mastering sales, equipping sales teams with advanced techniques and strategies to effectively engage with a diverse customer base, foster stronger relationships and drive healthier pipelines and revenues.

Course content

At the end of this programme, participants will:

• gain a well-rounded skill set that covers everything from prospecting to closing deals, making them indispensable assets in their teams
• improve their verbal and non-verbal communication skills to connect more effectively with clients and colleagues
• learn advanced techniques and strategies that significantly enhance sales performance, driving higher revenue and career growth
• be equipped with the tools to navigate and thrive amidst market changes and stay ahead of the competition
• adopt customer-centric approaches that build trust and loyalty and that ensure long-term success
• develop the confidence to engage in assertive and effective sales interactions, backed by enhanced skills and knowledge
• connect with professionals from various industries to share industry experiences and learn from one another
• become more productive, close more deals and contribute significantly to their company’s success
• gain valuable life skills such as time management, problem-solving and resilience beyond professional benefits.

Who should attend

This course is recommended for:

• Sales professionals
• Business leaders
• Sales managers
• Marketing professionals
• Entrepreneurs
• Customer relationship managers
• Business development executives

Mode of presentation
   
The training will be delivered through facilitator-led discussions, case studies and role plays.

Register today for this sales workshop to upgrade your sales skills, become a master at building relationships with your target customer and become a game changer in converting your leads into sales.

Register for the training here