The 2015 Global Innovation 1000: Innovation’s new world order
This year, Strategy&, PwC's strategy consulting business, examined the R&D footprint of some of the world's top companies to understand how much they are spending on R&D, where and how that spend has shifted since our last study on this topic in 2008. We found that the globalization of R&D has become the norm and that the flow of R&D funds is shifting away from Europe and aggressively moving towards Asia. The Global Innovation 1000 studies of the past have long confirmed its not how much you spend, but how you spend it and now it is also where you spend it that determines your success.
Key points
- The 2015 Global Innovation 1000 study maps R&D spending worldwide
- Asia becomes the number one region for corporate R&D spending; Europe falls to third
- The U.S. continues to dominate, but with a narrowing lead
- Europe falls to third place among the top destinations for corporate in-region R&D spending
- Auto industry shows strongest increases in corporate R&D exports
- The global advantage & challenge
- The three innovation models
- Global R&D spending and R&D intensity experience record gains, but revenue declines
- R&D spending rises for most industries
- Companies shift positions in Global Innovation 1000 rankings
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