Emerging Trends in Real Estate: Europe 2017
Emerging Trends in Real Estate® Europe is a joint survey by PwC and the Urban Land Institute. Now in its fourteenth edition it provides an outlook on real estate throughout Europe for 2017 and beyond.
The European real estate industry is experiencing a seismic shift in its centre of gravity – from real estate as a financial asset, to real estate as a product and more significantly, to real estate as a service.
While there is a general post-Brexit slump in sentiment towards the UK, investors continue to see value in real estate across many parts of Europe. However, return expectations are being scaled down, and the importance of active asset management as a means to access income is being talked up.
Emerging Trends in Real Estate®: Europe 2017 reveals an industry that is starting to look beyond traditional boundaries, perhaps realising it does not have all the answers at this point in time. But if real estate is to thrive in a fast-changing and uncertain world, its industry leaders will need to make bold decisions.
Key findings
- Lower returns in today's business environment: 78% of survey respondents believe outperformance will be more difficult to achieve
- Attractive alternatives: 44% of respondents are considering alternative real estate sectors in 2017
- Cities: Even if a country has a shrinking population, the cities are the areas that are growing and thriving” Head of Research, European Real Estate Investor / Developer
- Winners & losers post Brexit: 92% of survey respondents say UK investment will fall in 2017 (over half think the fall will be substantial) whilst 48% believe there will be in increase in investment into the rest of the EU
- The sharing economy: 55% of survey respondents agree that how a building is used is more important than the asset itself
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