27th Annual PwC CEO Survey
Thriving in the age of continuous reinvention
Accelerating the reinvention of our businesses
Key findings for Greece
Over the past year, Greece's macroeconomic outlook has improved significantly. Our 27th Annual Global CEO Survey for Greece reflects this progress, highlighting growing confidence and the country's transformative potential.
A total of 78 greek business leaders and 4,702 global CEOs have participated in PwC’s 27th Annual Global CEO Survey, sharing their thoughts for the future. Let’s take a brief look at the key points they have highlighted.
76%
believe that the Greek economy will improve in the next 12 months
27%
consider climate change and geopolitical conflict as their top threats
63%
foresee GenAI to significantly change the way their company operates
Growth outlook and threats
The global CEO survey reveals an optimistic growth outlook among business leaders, particularly in Greece. Half of the Greek respondents anticipate global economic growth to improve, displaying more optimism than their European counterparts. Globally, leaders are increasingly bullish, with twice as many expecting economic improvement compared to last year. Greek executives mirror this sentiment, expressing strong confidence in their companies' short and long-term growth prospects, and reporting the highest revenue growth and profitability rates in the past year. They view the USA, Germany, and Cyprus as key regions for expansion, with a renewed focus on Western Europe. Notably, Greek business leaders are more concerned about climate change and geopolitical conflict, and less about cyber risks and macroeconomic volatility than their global peers.
Business Model Reinvention
CEOs in Greece claim that in the last five years: technological change with 58% and changes in customer preferences with 49% have led to significant changes within their company. Also more than 75% of the companies have developed novel products and services and adopted new technologies with a positive impact on their performance. 33% of the surveyed companies reported that more than 20% of their total sales was generated from new products and services.
Related to climate change, what's your company’s level of progress on innovating new, climate-friendly products, services or technologies?
Related to climate change, what's your company’s level of progress on innovating new, climate-friendly products, services or technologies?
To what extent, if at all, are the following factors inhibiting your company from changing the way it creates, delivers and captures value?
The GenAI imperative
A third significant trend is technological disruption. Specifically, we examined Generative AI, which possesses all the characteristics of a technology capable of profoundly altering how companies function, transforming their business models, redefining work processes, and revolutionizing entire industries.
CEOs in this year’s survey are most concerned about cybersecurity and the spread of misinformation.
In the next 3 years, more than 60% of Greek CEOs expect generative AI to have a significant impact on their company’s value creation, workforce skills requirements, and
competitive landscape.
To what extent do you agree or disagree with the following statements about generative AI?
Greek CEOs show high confidence in their firms' growth potential -significantly higher than the previous year. In parallel, their sentiment towards the Greek economy is much more optimistic than any major regional cluster and key European countries, amid global concerns over economic volatility, inflation, and climate change. Despite concerns about managing their response to climate change, a wide majority of surveyed CEOs have secured buy-in for their sustainable transition initiatives and are making headway in climate-friendly investing –even when this presents lower economic returns.
Looking forward, the discussion will shift towards the transformative potential of generative AI, with a need to address cybersecurity and misinformation challenges.
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27th Annual Global CEO Survey
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