28th Annual PwC CEO Survey
Reinvention on the Edge of Tomorrow
Discover how Greek leaders are navigating the challenges and opportunities on the edge of tomorrow.
Key findings for Greece
Welcome to the 28th Annual PwC CEO Survey. This year, we explore the perspectives of CEOs from Greece and around the globe on economic growth, key threats, and strategic actions.
The PwC 28th Global CEO Survey highlights a striking optimism among Greek executives about their domestic market prospects surpassing both their European peers and international averages.
66%
of Greek CEOs say their company will remain viable for less than ten years, if it continues to run on its current path
57%
of Greek CEOs await profitability improvements by prioritizing integration of AI
74%
of Greek CEOs feel exposed to the availability of skilled workforce
Growth Outlook and Threats
Greek CEOs demonstrate consistently high confidence about their company’s growth, both in the short- and medium-term
How confident are you about your company’s prospects for revenue growth over the next twelve months / three years? (showing “extremely/highly confident” only)
How exposed do you believe your company will be to the following key threats in the next 12 months? (showing only “extremely/highly exposed” and “moderately exposed")
Reinvention ramp-up
2 in 3 Greek executives say their company will remain viable for less than ten years, if continues running on its current path.
Greek CEOs now recognize the need for business model reinvention at a rate notably higher than the global average and their own view in the previous years.
If your company continues running on its current path, for how long do you think your business will be economically viable?
Reinvention Actions
Greek CEOs are actively reinventing their business models through new pricing models, innovative products and services, and targeting new customer bases. However, only 18% of their revenue comes from these new ventures, indicating that the benefits of reinvention have yet to fully materialize.
This is also eminent in Greek CEO’s reticence to resource reallocation; around 60% move less than 10% of both financial and human resources among BUs.
What proportion of your company’s human and financial resources did you and your management team reallocate across your business units (BUs) in the past year?
All the while, they continue investing in human resources, with 1 in 2 Greek CEOs expecting to increase headcount in the next year.
To what extent will your company increase or decrease headcount in the next 12 months?
When it comes to strategic decision-making, CEOs could realize significant benefits by using the full suite of best practices
When making strategic decisions, how often do you take the following actions?(showing only “more than 60% of the time”)
Climate-friendly investments
For Greece, this is in part due to significantly lower historical increase in revenue and state incentives than its regional peers and other regions.
To what extent have climate-friendly investments initiated by your company in the last five years caused increases or decreases in the following? (showing only “net decrease” for costs, “net increase” for revenue from product/services and receipt of beneficial government incentives)
GenAI adoption
Overall this year, Greek CEOs continue to be optimistic about their business prospects, all the while realizing the drive for business model reinvention. To succeed in this endeavor, they will need to focus on workforce skills development to converge with their European peers. Going forward, investing in people, in commercial innovation and AI integration should be core strategy for Greek businesses, so that they can best capitalize on the momentum of the Greek economy.
Download the results for Greece
Read PwC's 28th Global CEO Survey
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