An Assurance view on the 19th Annual Global CEO Survey


Every year, PwC’s CEO Survey reveals what’s keeping business leaders up at night. It’s no surprise that this year’s CEOs are concerned about the global economy, conflict and societies that are undergoing lightning-fast change. But the big story in 2015 is tension between these trends, and how that tension is causing problems for CEOs.

Companies that effectively manage risk, relationships and reporting can take advantage of a market that rewards agility, transparency and a long-term outlook. Indeed, there are many opportunities for businesses that base their value strategy on long-term resilience and marshal their resources to address the growing needs of stakeholders.

 


Those are some of the key Assurance findings from the PwC Annual Global CEO Survey which highlights tensions in four areas:
  • Regulation
  • Relevance
  • Reporting 
  • Risk
     

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Penelope Kourkafa

Director, Internal Firm Services, Marketing & Communications, PwC Greece

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