In the year 2025, business ethics will be front and centre, fuelled by public intolerance of past corporate scandals. Investors, customers, NGOs and employees alike, enabled by technological advances such as big data analytics and social media, will be able to monitor and judge corporate conscience — and will have greater power to effect the rise or fall of corporate reputation.
Business growth will require taking greater, but smarter, risks as the pace of change accelerates, and knowing what lies ahead gets trickier. But growth at all costs will not be accepted. It will require accountability and responsibility, respect and consideration of all stakeholders. This will be a time when businesses are under pressure to use scarce natural resources sparingly, and are heavily penalised by governments for acts of environmental or social damage.