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Take on
Tomorrow

Tackling the big issues of today to get you thinking about what’s next

For businesses and governments worldwide, 2020 delivered unprecedented challenges—and in many cases worsened issues that existed pre-pandemic.

Our new perspective series is the latest thinking from across our global network, delivering bold insights for bold leaders. Now is the time to drive growth from new possibilities, to take action, transform and move forward.

Imagining a greater future for your business, customers and society.

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Bringing you a fresh perspective with cutting-edge thinking and global research

Explore a series of articles published in Greek media

As the impact of the pandemic extends into 2021, what do future-forward leaders need to know? We compile the latest thinking and research from across our global network to help you navigate the year ahead, framed within six critical forces shaping our world.  

 

 
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Want more insights on the big issues facing business and society in the year ahead? Sign up here and be the first to read our future articles. You’ll also receive complimentary access to the latest digital edition of PwC’s strategy+business magazine, our award-winning management publication for decision makers in businesses and organisations around the world.

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Our authors

Want to know more about the experts behind the articles? Our series offers the latest thinking from senior leaders across our global network. From ESG transformation and the future of work to AI applications and digital currencies, our authors’ insights draw on decades of experience to help businesses across industries look ahead and take on tomorrow’s greatest challenges.

Get to know our authors
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Get your business ready for what comes next

Using our market leading studies, data, and expert analyses, we pinpoint the forces making an immediate impact on your business—and empower you to reinvent the future by examining global macrotrends, exploring sector-specific shifts, and discovering the latest technological tools to drive change.

Find out more here

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Penelope Kourkafa

Penelope Kourkafa

Director, Internal Firm Services, Marketing & Communications, Athens, PwC Greece

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