PwC named a Leader in the IDC MarketScape: Asia/Pacific Digital Business Consulting 2024

PwC is a leader in the IDC MarketScape: Asia/Pacific Digital Business Consulting and Implementation Service Providers (SPs) 2024 Vendor Assessment (July 2024, IDC #AP50445323). 

According to the report, ‘As enterprises shift from scaling digital internally to using technology to compete, they must use technology and AI to transform their business and operating models and enable new ways of working across the enterprise. As such, the broad GenAI interest is catalyzing equivalent investments in AI- and data-related investments by building data-centric platforms and capabilities to underpin their organization.’

The IDC MarketScape states, ‘Recognizing the need to help clients adapt to a rapidly changing digital-first economy, PwC continues to diversify from traditional accounting and auditing services toward being a leader in digital business transformation services. The provider promotes a working philosophy known as Business, Experience, Technology (BXT) that is applied to tackle client challenges in a holistic manner, integrating strategy with user experience and technology. The framework combines business strategy, a human-centered approach to experience, and engineering capability to drive growth through innovation.’

The report mentions a number of PwC’s strengths, a few of which include:

• “Digital business platform expertise. PwC has completed a sizeable portfolio of projects related to digital business platforms and their key technology components. In terms of industry use cases, PwC has delivered multiple projects in the banking, healthcare, insurance, retail and ecommerce, and telecommunication sectors.” 

• “Strategic business transformation partner. Interviewed reference clients cited excellent full end-to-end service delivery, with PwC as a strategic transformation partner possessing excellent industry knowledge, enabling knowledge transfers, and ensuring reliable delivery.”

• “Robust and growing technology ecosystem. PwC has already established a robust ecosystem of established technology partners and continues to invest in growing this ecosystem's diversity across cloud services, enterprise software, cybersecurity, AI/ML, and data analytics and industry-specific solutions. Beyond technology partners, PwC also collaborates through start-up and academia partnerships to develop a pipeline of innovation and digital talents.”

Rohit Antao, Consulting Leader & Alliances Executive Sponsor, Partner, PwC Australia said, ‘Across every industry we are seeing businesses not only rethink the value they provide, but also how they create this value. From their business model, to how they engage and build intimacy with their customers, to how they drive productivity in their operations and enable new ways of working. In our 2024 Annual Global CEO Survey, we found that 45% of global CEOs believe their company will not be viable in 10 years if it stays on its current path. The most successful companies we see have moved beyond looking to drive a digital strategy - but instead are driving a business strategy for a digital age. At PwC, we are committed to strengthening our capabilities in serving our clients reinventing their business for the digital age.’ 

Rituparno Mukhopadhyay, Partner, PwC India said, ‘There is no singular approach to becoming a Digital business.  A Digital business strategy sets the direction of travel; the path you take is influenced by strategic choices around growth, customer and employee experience and operational efficiency. Whichever path you choose, developing the right culture, uplifting skills, promoting new ways of working and having the right technology foundations in place is paramount. The foundations of a digital business need to have the ability to embrace agility - changing as the environment in which your business operates changes.  Becoming a digital business is organisation wide and involves an ongoing mastery of change, in which adaptability and continuous learning feels natural to both leaders and employees.

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

Click here to read the report