Helping Japanese companies to breakthrough digital stagnation with digital experience ecosystem

PwC Consulting LLC’s Technology Laboratory in Tokyo, Japan provides an environment for clients to ideate and build prototypes using emerging technologies before launch to test new digital business models aimed at making technologies a differentiation to a client’s digital business model. PwC Consulting LLC believes that the timing is ripe in Japan’s current economic environment to create greenfield projects to find a competitive edge and the Technology Laboratory creates a hub for clients to inspire and co-create new or cross industries solutions.

Japanese companies tend not to ideate with external partners but keep this in-house, which at times challenges the opportunity to tap into the best of’ creative ideas that exist externally. Hence, working with an ecosystem of internal and external parties, such as using PwC Consulting LLC’s Technology Laboratory, a client will have the advantage of leveraging PwC Consulting LLC’s strategy and data analysis expertise with client stakeholders.

Shinichiro Sanji, Partner, PwC Consulting LLC in Japan , said, “The Technology Laboratory works closely with PwC's various innovation centers around the world to aggregate a wide range of information on cutting-edge technologies and accumulate rich insights into industries and businesses such as manufacturing, communications, infrastructure, and healthcare. By combining this knowledge with future predictions and agenda setting, we support business transformation of companies, technological innovation of universities and research institutes, and industrial policy of the government.”

In a recent PwC-sponsored IDC Spotlight, titled “Overcoming Stagnation with Advanced Technology and Ecosystems: The Support Approach to Digital Business” (May 2024, #272418), the analyst, Takuya Uemura states that, ‘The Technology Laboratory is characterized by its use of the Business eXperience Technology (BXT) approach globally advocated by PwC, which utilizes digital technology, including emerging technologies, and integrates various stakeholders, including industry, government, and academia, while implementing this process from the idea creation stage. In regard to emerging technology in particular, experts are employed from various areas such as drones, robotics, Augmented Reality/Virtual Reality (AR/VR), high-speed networks including 5G, and geospatial data, which are exhibited permanently in such a way as to allow a hands-on experience with these solutions.’

Click here to read the IDC Spotlight - English version
Click here to read the IDC Spotlight - Japanese version