PwC US embraces business model change for success in Connected Solutions and IoT

April 24, 2024

In this Special Report, TBR met with Alec Massey, Principal, Connected Solutions, PwC US, to discuss recent developments, the overall state of the technology consulting market, and near-term expectations for Connected Solutions. 

Per the report, ‘PwC Connected Solutions has evolved in recent years to encompass an unexpectedly — for a Big Four professional services firm — broad set of offerings, ranging from sensors and hardware to network and cloud to dashboard analytics and reporting. Using a managed services business model, PwC Connected Solutions provides physical IoT sensors, using either a third-party’s hardware or a client’s existing technology.’

Per TBR, ‘The firm also installs the necessary connectivity for IoT solutions and provides configuration, testing and analytics, rounding out the IoT package. Massey shared extensive details about the firm’s technology capabilities, particularly about PwC’s patented Indoor Geolocation Platform, which has deployed in numerous hotels and casinos currently, and the firm’s Signal Graph analytics platform that uses AI and machine learning tools to draw insights from streaming time-series datasets.’

In TBR’s view, ‘PwC’s decision to adopt a business model that is outside of the firm’s traditional approach but is prevalent in the IoT ecosystem reflects a strategic approach to meet technology partners where they are and meet their business model needs.’

Alec Massey, Principal, Connected Solutions, PwC US, said, ‘Connected Solutions combines deep relationships across the IoT ecosystem, industry-leading patents, and a purpose built operational AI platform to offer innovative solutions – with a clear ROI – to our clients.  Business outcomes include real-time anomaly detection, automation, increased efficiencies, improved compliance, a safer physical environment, and a stronger climate program.’

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Rob Donnelly

Rob Donnelly

Global Analyst & Advisor Relations Leader, PwC US

Tel: +1 (917) 471 3355

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