Helping people displaced by conflict start a new life

The Seeds of PwC programme at PwC Netherlands is empowering refugees with mentorship, tools and opportunities to foster success in their new lives away from their home countries.

Seeds of PwC Programme

Being displaced from your homeland and having to start again is daunting.

In the past decade, the global refugee crisis has more than doubled in scope. With millions of people fleeing war and conflict, they left behind not only their country, homes, friends and loved ones, but also their careers. As they look to re-establish roots, a job is one of the most impactful ways for refugees to build a new life. That’s why PwC Netherlands established the Seeds of PwC programme which helps refugees and others forcibly displaced make a new start by providing access to employment and the skills and confidence critical to their livelihoods.

Launched in 2017, the programme provides support for young refugees with a residence permit who are either still studying or have recently graduated. In partnership with the Foundation for Refugee Students UAF (University Asylum Fund), participants in the programme are paired with a PwC mentor, who helps guide their integration into the workforce. 

Empowering candidates is central to the Seeds of PwC programme. Once refugees arrive in their new communities, they often face difficulties when seeking jobs, such as overcoming language barriers and other social challenges. The PwC mentors offer a safe environment for growth, guiding candidates with the resources and support they need to not only thrive in their careers but also in their quest for a new beginning. In addition to supplying personal and professional development and real-world work experience, the goal of the programme is to provide refugees with the opportunities that will empower them for better integration into the Dutch society and workforce.

"“I am so happy to be part of this company and living my dream. I will be forever thankful because of this opportunity. This literally gave me a second life.”

Ahmet Bahadir Dumanli,Associate, PwC Netherlands

The Results

Since its inception, 63 candidates have participated in the programme. Today, 37 of them are working at PwC Netherlands.

Besides connecting refugees to jobs and a promising future in a brand-new community, the Seeds of PwC programme has made a tremendous impact on the PwC coaches as well, with many reporting a better understanding of the broader scope of the world and a stronger appreciation for their own personal and professional circumstances. The programme has also been identified by the Dutch government as a testing ground in the context of “social return on investment” -- the government’s systematic approach to incorporating social values around deploying refugees into the workforce. 

The many advantages to cultural diversity cannot be fully utilised without the active inclusion of different cultures within a company. Seeds of PwC is a powerful example of the results of PwC’s focus on social inclusion. By collaborating with seasoned organisations and extending their efforts into the communities around them, PwC Netherlands not only gains valuable talent, its people also benefit from new and unique perspectives that enrich their ability to solve complex problems and deliver sustained outcomes.

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Associate share their Seeds of PwC programme experience

Winand Doerga, Senior Manager, PwC Netherlands:

I’m Winand Doerga and this is my 14th year with PwC. I really like the diversity in cultures and people that I learn a lot from.

Malek Aqlan, Associate, PwC Netherlands:

I’m Malek Aqlan. I’m originally from Yemen. I work as an associate within the Assurance business unit at the Rotterdam office.

Winand Doerga, Senior Manager, PwC Netherlands:

This past year I was a coach with Seeds of PwC. And I coached Malek. I mentored him and made him feel at home within our organisation. What I’ve learned is that the seeds are talented people with real talents. But they need a safe environment to grow in and I’ve learned to offer them this safe environment, to lower barriers and empower people.

Malek Aqlan, Associate, PwC Netherlands:

My traineeship at PwC was such a great experience. I felt so welcomed and supported by all the colleagues I worked with. We had a safe environment to grow, learn and be who you really are.

Winand Doerga, Senior Manager, PwC Netherlands:

My most memorable experience was during a meeting when Malek felt comfortable enough to talk to partners and share his opinion and vision. When he entered PwC he was a bit more reserved. He didn’t really feel free. It was my job as a coach to empower him so he’d feel comfortable within PwC, so he could show his qualities to others.

Malek Aqlan, Associate, PwC Netherlands:

My most valuable experience during the traineeship was to work and meet with very diverse team members where I was introduced to new ideas and to new cultures that I never knew before. That was in itself a great experience in my life. My coach Winand helped me to overcome a very significant development point in my life, which is being afraid to participate in groups and share my opinions and experiences with others.

Winand Doerga, Senior Manager, PwC Netherlands:

I grew as a person because it has shown me that having a safe environment in which you can develop and grow is not always obvious. Malek told me about his background in a war zone. Despite his qualities and training he was unable to create a proper future. It gave me a broader scope on the world and showed me that what we have here is not common-place and should be cherished. And it made me realise that many people don’t get the same opportunities as us. PwC is contributing towards offering these people a chance.

Malek Aqlan, Associate, PwC Netherlands:

That’s the most significant point with Winand. He helped me to be who you really are and don’t be afraid to share your opinions.

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Lynn Rossouw

Lynn Rossouw

Director, Global Inclusion and Diversity

Aoife Flood

Aoife Flood

Senior Manager, Global Inclusion and Diversity, PwC Ireland (Republic of)

Giselle Kolkoto

Giselle Kolkoto

Senior Manager, Global Inclusion and Diversity

Bradley Deckert

Bradley Deckert

Manager, Global Inclusion and Diversity, PwC US

Tuneet Randhawa

Tuneet Randhawa

Manager, Global Inclusion and Diversity, PwC United Kingdom

Simrita Kaur

Simrita Kaur

Manager, Global Diversity and Inclusion, PwC United Kingdom

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