Africa Business Agenda: Sustainability focus
Staying the course on your sustainability journey during times of disruption and uncertainty.
PwC released its 27th Annual Global CEO Survey which polled 4,702 CEOs in 105 countries and territories from 2 October to 10 November 2023. From a sub-Saharan Africa perspective, 380 CEOs were interviewed, from which we have analysed regional factors in more depth — we call this publication, the PwC Africa Business Agenda.
Findings from our Africa Business Agenda suggest that CEOs in Africa are more optimistic about growth prospects, the longevity of their organisations and the revenue outlook compared to their global counterparts — 51% of CEOs are more likely to expect global growth to improve in 2024 compared to a 38% global sentiment. A smaller percentage (34%) in Africa expects the global economy to decline as compared to global CEOs (45%).
CEOs in Africa also report significant revenue growth (16%) over the last year as compared to 12% among CEOs globally. Local or regional opportunities to grow their businesses may explain the relative optimism of Africa CEOs compared to CEOs globally. The past year’s performance is also boosting forward-looking sentiment, with a higher percentage of Africa CEOs reporting growth prospects in their territory over the next 12 months (52%) as compared to global CEOs overall (44%).
Staying the course on your sustainability journey during times of disruption and uncertainty.
The rapid advancement and global adoption of cutting-edge technologies are propelling a transformative shift globally.
The report draws on the insights of 380 CEOs in sub-Saharan Africa and 48 CEOs in South Africa who participated in PwC’s 27th Annual Global CEO Survey.
PwC released its 27th Annual Global CEO Survey which polled 4,702 CEOs in 105 countries and territories from 2 October to 10 November 2023.
Africa’s CEOs balance competing priorities to achieve sustained outcomes.
How CEOs in Africa perceive the threats and opportunities presented by new technology adoption.
Aligning your workforce strategies with resilience: navigating challenges and building a more adaptable workforce.
How 282 sub-Saharan African CEOs are feeling about climate change and social risks, and leveraging opportunities to drive ESG sustainably.
Dion Shango
Territory Senior Partner for PwC’s East, West and South Market regions in Africa, PwC South Africa
Tel: +27 (0) 11 797 4166
Shirley Machaba
Regional Senior Partner, PwC South Market Area, PwC South Africa
Tel: +27 (0) 11 797 5851
Peter Ngahu
Regional Senior Partner, PwC East Market Area, PwC Kenya
Tel: +254 (0) 20 285 5090
