
Building rebalanced and resilient supply chains
Not only is Asia Pacific’s booming middle class getting larger and wealthier – it is also becoming more demanding.
Pressures have long been mounting on businesses to review the globalisation of their supply chains. But the COVID-19 pandemic has presented both a final warning and an opportunity for Asia Pacific to rethink and rebuild.
Consumer markets in Asia Pacific are growing rapidly, while the supplier and production landscape matures and diversifies. Increasing standards are also driving the adoption of regionalisation models, in which companies not only manufacture in Asia Pacific, but also source from and sell to the region.
Meanwhile, economic protectionism and trade uncertainties are on the rise, along with the need to address threats linked to sustainability.
But just as multiple drivers are pushing businesses to transform their supply chains, there are numerous factors making such transformation more achievable than ever.
The dip in economic activity caused by COVID-19 has created the need and opportunity for many businesses to begin overhauling their legacy systems to build new ones, capable of meeting expected resurgent demand in Asia Pacific while engineering resilience against multiplying risks.
Low interest rates and bond yields have made capital more available and affordable, creating a window of opportunity to invest in transformation initiatives or make strategic acquisitions.
But much is still to be done. Suppliers in Asia Pacific must be moving toward ensuring they can meet the demands of multinationals wanting to establish a wider footprint in the region, strengthening quality standards, reliability and network visibility as needed.
Governments in Asia Pacific also have a vital role to play in promoting local innovation, enhancing infrastructure and using custom policies to boost stakeholder collaboration.
Not only is Asia Pacific’s booming middle class getting larger and wealthier – it is also becoming more demanding.
The unacceptable levels of risk in long and fragile supply chains are not new, nor are they products of the COVID-19 pandemic. However, the experience of the past year has confirmed the time is now to introduce more resilience into supply chains.
Several urgent matters are solved by companies realigning their supply chain and manufacturing footprint across Asia Pacific. One is the need to stay closer to the region’s growing middle class so as to increase the chances of capturing more of the market and also to respond quickly to their evolving expectations.
The drive towards higher efficiency and lower costs has driven supply chains to be stretched worldwide in recent decades.