15th Annual Global CEO Survey
Local approaches to global growth

 

Over 60 economies were named by CEOs as key markets for global expansion. CEOs are looking to grow business globally beyond their home base and are simultaneously building local capabilities in each of their important markets. They are extending operational footprints, building strategic alliances and creating networks that include R&D, manufacturing and services support.

Outlook for M&A in 2012
CEOs in developed economies were active deal-makers in 2011, with 26% completing a cross-border transaction, and were also more likely to have divested an operation. Responses this year indicate the potential of a modest pull-back on international deal-making over the next 12 months: 28% of CEOs globally plan to complete a cross-border deal in 2012, a decline from the 34% who agreed last year.

Key Findings

Embracing volatility

Mounting uncertainties are pressuring CEOs’ confidence. But businesses are not entirely on the defensive. Trends that support long-term investments in key markets remain firmly in place. Half of CEOs based in developed markets believe that emerging economies are more important to their company’s future, as do 68% of CEOs who are themselves based in emerging markets.

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Risk resilience

Shored up balance sheets and more flexible supply chains have helped. But there's still plenty for CEOs to worry about. For example, most CEOs in Western Europe are concerned about instability in capital markets. Currency volatility is a potential constraint in Asia Pacific, while rising taxes and over-regulation loom large for CEOs in Latin America.

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Facing the talent challenge

Skills shortages are having a real impact on growth. One in four CEOs said they’ve had to cancel or delay a strategic initiative because of talent constraints. Rising compensation is one factor, but for more CEOs, there is simply a deficit of qualified candidates at a time when more CEOs expect to expand their workforces than to reduce.

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Innovating on multiple fronts

The innovation priority remains: Almost a third of CEOs believe that their biggest opportunities for growth lie in developing new products and services. CEOs in the communications, and media and entertainment sectors are the most active on all fronts, whether it means refocusing innovation efforts for existing products and services or for entirely new products in new models.

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Contacts

Sophie Lambin
Director, Global Thought Leadership
PricewaterhouseCoopers International
Tel: +44 (20) 7213 3160