In 2020, DOMO Chemicals acquired the European Performance Polyamides Business from chemical giant Solvay. That meant bringing together two different sales forces, both using different processes and customer relationship management (CRM) systems. To help it fully leverage the acquisition, DOMO Chemicals looked for a partner that could help it successfully integrate the two businesses and increase synergies to enable it to accelerate its growth.
Having worked with PwC for the acquisition, the leading producer of high-quality engineering materials, looked to the same trusted partner for further support.
DOMO Chemicals was specifically looking to integrate the sales and marketing teams to better position it to grow its business both in the short term, and with a longer-term view. For all its products, tools and processes, the company looks for sustainable solutions which its customers can trust. The integration involved the design of a new organisational chart, the drafting of a new commercial strategy for the expanded firm, the introduction of new standardised sales processes and the selection and implementation of a new digital sales management and CRM tool. The ultimate goal was to enable DOMO Chemicals to effectively expand its geographic base and bring new products to market, especially sustainable grades, based on its market-leading TECHNYL brand.
“We chose PwC for the quality of the people. They truly understood our needs.”
Having worked hard to get to know DOMO Chemicals, understand the firm and its ambitions, PwC was able to help the company decide on the most appropriate CRM tool. Salesforce.com, the solution chosen, isn't only ideal for sales and marketing, but can be used by other departments, offering the company one single version of the truth in a state-of-the-art system. PwC’s also working on the integration of other parts of the business too to secure a complete organisational transformation. The result will offer greater and more valuable insights for more efficient and effective reporting. And allow DOMO Chemicals to be better able to leverage CRM data for management purposes.
One of the key reasons that DOMO Chemicals opted to work with PwC for this crucial mission was based on the experience it had had during the acquisition process. The client was confident that PwC could deliver the right skills, experience, attitude and commitment to the project and help assure its success. We also demonstrated our commitment to the project, by tying our fee for the work to the resulting increase in DOMO Chemical’s EBITA (earnings before interest, taxes and amortisation), making it a true partnership.
