How Your Company Can Be More Strategic About Its Tech Spending

by Jenny Koehler, Paul Leinwand and Mahadeva Matt Mani

December 10, 2021

terng99/Getty Images/HBR Staff

Summary.

If your organization isn’t making large tech investments, you’re in the minority. Indeed, nearly half of the CEOs in PwC’s 24th annual CEO survey (2021) reported plans to increase their rate of digital investment by 10% or more — more than any other spending category.

Jenny Koehler is a partner with PwC U.S. and she leads the U.S. cloud and digital business. She helps clients change the digital fabric of their business to propel resiliency, agility, and sustainable growth. By fusing cloud and digital capabilities, she enables clients to realize the full value of technology.

Paul Leinwand is a principal at PwC U.S., a global managing director at Strategy&, and an adjunct professor at Northwestern’s Kellogg School. He is a coauthor, with Mahadeva Matt Mani, of Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future (HBR Press, 2022).

Mahadeva Matt Mani is a principal with PwC US. He leads the transformation platform for PwC and for its strategy consulting business, Strategy&, advising executives on business model transformations and operational value creation and productivity programs. He is a coauthor of Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future (Harvard Business Review Press, 2021).