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PwC’s Voice of the Consumer Survey 2024: Shrinking the consumer trust deficit
Trust is crucial for consumers and for the companies that sell products and services to them: as shoppers confront a set of overlapping and often mutually reinforcing disruptions—financial, ecological and technological—they are prioritising reassurance and reliability from the brands they engage with.
That’s a signal finding of our inaugural Voice of the Consumer Survey, which builds on insights amassed over 15 years of consumer research by collecting the perspectives of more than 20,000 consumers across 31 countries and territories. The survey reveals how leaders can strengthen the confidence consumers have in them by executing on six key imperatives.
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PwC's Voice of the Consumer Survey 2024
What’s next: How consumer goods leaders envision tomorrow
In the wake of the pandemic, consumer companies and retailers developed or accelerated innovations almost overnight while stabilising surging demand for basic consumer goods such as food, water and personal hygiene products.
In our latest report, developed in partnership with The Consumer Goods Forum, a global, parity-based industry network, we examine how business leaders are envisioning the development of five emerging trends in the grocery retailing and consumer goods industry.
Smart Mobility
When humanity and technology hit the road
Visit our Smart Mobility Hub - an essential resource for the latest perspectives that define our collective mobility challenges and help find the smartest solutions.
From cities and urban infrastructure, to automation and impending regulatory hurdles, we’re ensuring the next stop is a new beginning for all.
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