Global M&A trends in consumer markets: 2025 outlook
Dealmaking in consumer markets shows signs of recovery in 2025 as investor confidence returns and corporates refocus strategy.
Consumer markets industry publications
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How we feed ourselves
PwC's How We Feed Ourselves hub is the premier platform for industry leaders to drive transformative change and accelerate the transition to a sustainable agri-food system.
Next in consumer markets 2025
The consumer markets industry stands at a defining moment as AI transitions from isolated deployments to the cornerstone of enterprise-wide transformation.
How key EU sustainability regulations are driving the reinvention of consumer markets
Explore how EU sustainability regulations drive innovation in consumer markets, from supply chain transparency to sustainable business strategies.
2024 Voice of Consumers China Report: How retailers and brands should reinvent their growth pathways amid unprecedented changes
Our latest Voice of the Consumer Survey highlights key trends affecting retailers and brands and the reinvention pathways they can take to stay competitive and achieve sustainable growth in China's market.
Unlocking Growth: The Transformative Role of Revenue Growth Management (RGM) in the Future of Consumer Products
As consumer preferences shift and market dynamics evolve, revenue growth management becomes more critical than ever for CPG organisations. We foresee a world where data-driven decision-making, collaboration, and agility converge to revolutionise revenue growth management in the CPG sector.
Unlocking the energy-demand opportunity in food and beverage
Companies in the F&B industry can cut costs and create value by optimising demand, becoming energy independent, maximising markets and electrifying fleets.
Empowering women in aviation through knowledge sharing & transparency
IATA is working across the aviation sector to measure companies’ DE&I maturity, create transparency, and share best practices in pursuit of greater equity.
Consumer perspectives on the future of mobility
PwC research shows car ownership trends shifting, with 89% of respondents still driving, 39% considering hybrids and 32% eyeing electric vehicles.
Sports Industry: On track for growth?
Why sports organisations need to focus on understanding their fans, finding the right investments and embracing technology to deliver growth.
Global Telecom and Entertainment & Media Outlook 2024–2028
Five-year projections of consumer and advertiser spending data for both the telecom and entertainment and media (E&M) industries.
Global M&A trends in consumer markets: 2024 mid-year outlook
M&A activity is expected to pick up in consumer markets, but timing remains uncertain and investors are being cautious in choosing which deals to pursue.
Mainland China and Hong Kong Luxury Market
Building on the 2023 report, this latest edition further reveals the breakthrough strategies for luxury conglomerates to reignite high sustainable growth amidst industry polarisation.
Reimagining consumer insights at PepsiCo
Stephan Gans, Chief Consumer Insights and Analytics Officer at PepsiCo, explores the evolving landscape of consumer insights and the competencies needed to energize and empower a global team.
Global M&A trends in consumer markets: 2024 outlook
Cautious optimism for an uptick in M&A activity across consumer markets in 2024 providing macroeconomic conditions hold steady.
Made from scratch: Sweetgreen reimagines financial processes to support its growth strategy
Learn how Sweetgreen worked with PwC to implement Oracle Cloud ERP and Coupa, streamlining financial and procurement processes to maintain compliance and drive long-term growth.
Valley Forge Fabrics: Weaving in cloud-based efficiency from quote to install
What is cloud operational efficiency? For VFF, it’s a Microsoft solution that streamlines operations, improves customer experiences and supports growth.
PwC China: Enlighten Fashion Brands’ Routes to the DTC Model
Many fashion companies have encountered unprecedented challenges under the post-pandemic era. Therefore, it is of high significance to dig into the early adopters of the DTC model that have sustained healthy growth.
PwC China: Out of the quandary: Steady advances in the new era - China's chain restaurants: Road to capital series report 2023
China's catering industry revenue in 2022 was approximately RMB4.4 trillion, a year-on-year (YoY) decline of over 6% from 2021. In the face of short-term sluggishness of the offline catering market, companies are actively responding to the situation.
PwC China: 2023 Global Consumer Insights Survey China report - Seizing the Moment: Is your brand strategy ready for China’s consumption recovery?
PwC’s 2023 Global Consumer Insights Survey China Report explores the four key aspects of change: economy, technology, experience and brand that are reshaping the consumer market.
Global M&A Trends in Consumer Markets: 2023 Mid-Year Update
Portfolio reviews and a focus on capability building will support M&A activity in consumer markets.
Ready, set, IPO: PwC helps a retailer dramatically speed up its public debut
See how PwC helped an online retailer expedite its journey to go public, file its first IPO and transform its business to operate as a public company.
Consumer CEOs are surprisingly optimistic
In the wake of supply chain disruptions, retailer bankruptcies and other slow-motion crises, what’s a little inflation?
Global M&A Trends in Consumer Markets: 2023 Outlook
Portfolio reviews and a focus on transformational transactions will create M&A opportunities in consumer markets in 2023.
Pet Food Express
In addition to facilitating conversations with various buyers, we supported the company by coordinating all internal and external due diligence work streams for the sale process.
Fair Harbor
Fair Harbor, a sustainable apparel company, engaged our corporate finance team to help get their first ever capital growth investment.
Mitsubishi Corporation’s green transition
CEO Takehiko Kakiuchi explains how the conglomerate is navigating the global recovery and planning for a sustainable future.
Finnish dairy company Valio is feeding the future
CEO Annikka Hurme on innovating for growth and sustainability.
Agtegra: Evolving finance operations to reinforce trust with users
Agtegra modernized its finance and operations functions on Microsoft Dynamics 365 to identify key business opportunities for supply chain operations.
A digitization project redefines processes for a big-box retailer
See how this big-box retailer's digital transformation and automation led to a more tech-enabled future.
Global M&A industry trends: Consumer Markets
M&A activity is expected to remain strong in 2022 as companies transform in response to changing consumer preferences
Sustainability in manufacturing: Delivering net-positive returns
Sustainability should not be seen as a cost that must be offset somewhere else. Manufacturers can turn sustainability into a value differentiator by focusing on three areas.
2022 Global Digital Trust Insights Survey: Simplifying cyber
PwC’s 2022 Global Digital Trust Insights reflects the perspectives of business and technology executives on simplifying cyber.
Manufacturing COO Pulse Survey
What does the future of manufacturing look like? In PwC’s COO Pulse Survey, we reveal the plans and priorities of global manufacturing executives.
Super Coffee’s high-energy disruption
CEO Jim DeCicco explains how the ready-to-drink coffee startup is eliminating sugar, doubling down on purpose, and fueling growth.
How CPG companies can dodge three common innovation traps
Implementing proper checks and balances throughout the innovation process can help you create long-term growth.
Procter & Gamble’s path to constructive disruption
CEO David Taylor explains how a focus on innovation is driving the company’s growth and shaping its sustainability strategy.
The rise of the eco-friendly consumer
During the pandemic, consumers have become more sensitive to the environmental impacts of their shopping decisions, and consumer companies are responding.
Tolaram’s diversified strategy for growth in Africa
Sajen Aswani, CEO of the Singapore-based conglomerate, on investing in food, infrastructure, and fintech.
What’s next: how consumer goods leaders envision tomorrow
In partnership with the Consumer Goods Forum, PwC’s latest report examines how business leaders are envisioning the future of five emerging trends in the grocery retailing and consumer goods industry.
The future of consumer markets
The COVID-19 pandemic has created significant changes in the way we work, live and shop. Now that people have settled into new behaviours, business as usual is no longer an option for consumer-facing companies. This paper outlines the five trends we think will shape tomorrow and suggests a plan for overcoming...
The global economic impact of 5G
As 5G is rolled out we look into how will it affect your country and industry. Download our 5G Economic Impact Report and try out our data explorer tool to get up to speed on the quantifiable impact of 5G through 2030.
Get ready for the post-cookie world
Google’s decision to phase out third-party cookies will usher in a new digital economy.
Three ways consumer packaged goods companies can strengthen pricing and promotions
Revising strategies will help businesses to emerge stronger from COVID-19.
More Trevor Project crisis counselors means more help for LGBTQ youth in need
LGBT young people are about 5X more likely to attempt suicide than their peers. To help change that, a PwC pro bono team helped revamped the @TrevorProject volunteer system.
Consumer companies must take leaps, not steps
As shoppers show how quickly they can adapt to external shocks, retailers will need to radically reconfigure their business models.
Enterprise agility and experience management efforts work best when they work together
Many companies achieve early wins with separate transformational efforts, then stall. But if combined and enhanced using “return on experience,” or ROX, measures, these two programs can unlock each other’s potential.
Why corporate well-being initiatives need to get personal
In a recent PwC survey, CEOs reported plans for their companies to become more digital and flexible—and more employee focused.
Targeted marketing campaigns are the key to capturing the at-home consumer
Brand manufacturers and retailers will have to work together in response to long-lasting shifts in consumer behavior produced by COVID-19.
Reimagine your entire brand portfolio
COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.
Redefining employee experience: How to create a “new normal”
As workplaces, customer behaviors, and economic conditions continue to change in response to COVID-19, companies should focus on three key actions. Visit strategy+business to find out more.
Three capabilities will help retailers “win the trip” through and beyond the COVID-19 crisis
Whether shoppers are in the store, at the curb, or at home, retailers can capitalize on the new realities of consumption.
Redefining B2B experience: COVID-19 catalyzes big changes
The pandemic is forcing companies to focus on experiences their clients expect, while mobilizing them to accelerate product and service innovation. Visit strategy+business to find out more.
For retailers, trust is key to accelerating out of COVID-19
Companies will have to understand consumers in the context of the crisis and optimize experiences to earn their confidence. Visit strategy+business to find out more.
Redefining customer experience: Connecting in the time of COVID-19
As the novel coronavirus forces people into a digital-only way of life, it’s important for businesses to infuse virtual experiences with a human touch.
Creating value beyond the deal: retail, consumer and leisure
Customer retention is top priority in 56% of RCL deals. But is this strategy always successful in creating deal value? Read our M&A insights.
Seeking the future’s supply chain
Li & Fung CEO Spencer Fung has explicitly championed a digital transformation of one of the world’s most influential global logistics platform companies. Visit strategy+business to find out more.
ROX3: Boosting returns on leadership, customer and employee experience
You can transform your company by strengthening the links among all three types of activity.
Innovating in traditional retail markets
How Bhaskar Bhat turned an Indian watchmaking startup into a lifestyle giant. Visit strategy+business to find out more.
Using technology to rewire a food business
Roberto Martínez, CEO of PepsiCo Foods Mexico, is capitalizing on digital tools to better understand the needs of new consumers. Visit strategy+business to find out more.
The newest shopping trend isn’t new at all
The rental and resale markets are creating an opening for brands to reinvent their business model. Visit strategy+business to find out more.
Seeing is believing
Our 'Seeing is believing' report explores how virtual reality (VR) and augmented reality (AR) will add value to the economy by 2030. As well as the benefits it will bring to industries such as healthcare, energy, retail and training and development.
A sustainable approach to the beauty business
João Paulo Ferreira, CEO of Natura, uses the secrets of the Amazon to fuel an environmentally responsible expansion agenda. Visit strategy+business to find out more.
'Return on experience' in healthcare and pharmaceuticals
PwC’s 10th annual Global Consumer Insights Survey (GCIS) — which gathers the sentiments of more than 21,000 online consumers in 27 territories — shows that in addition to the traditional return on investment (ROI) metrics used to determine a healthcare or pharmaceutical company’s success, we need to introduce another...
Competing for consumers in driverless cars
Once drivers become passengers, a new “fifth-screen” economy focused on the in-car experience will flourish.
Securing the right buyer at the right price for a family-owned probiotics business
As advisors to the sellers, we located bidders on three continents. Following a competitive auction process, we found the right strategic fit in Archer Daniels Midland (ADM), who was prepared to pay £185m for the business.
What is fair when it comes to AI bias?
It’s not the algorithm behaving badly, but how we define fairness that determines an artificial intelligence system’s impact.
How Robots Will Transform the C-Suite
Senior executives need to lead a workforce that seamlessly blends human talent and automation. Visit strategy+business to read more.
Digitising family owned business and the middle market
With a unique view on business, customer experience and technology, from strategy to execution, this was demonstrated in the case study of Bosch.
The Transformation to Conagra Brands
What does a bold and rapid strategic transformation look like?
Helping Whitbread to create the digitally driven supply chain of the future
To define the future supply chain strategy, the team used SCOOP, PwC’s unique platform of analytics applications.
Working with Pernod Ricard to deliver digital integration
The PwC US team created ‘Briefcase’, a bespoke sales and distribution app, which provides the powerful analysis and perspective of big data and the functionality of the Cloud.
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