ETFs 2029: The path to $30 trillion

ETFs 2029: The path to $30 trillion
  • Insight
  • 9 minute read
  • March 04, 2025

Growth in global exchange traded fund (ETF) assets under management (AuM) continues to soar, with no sign of abating as a significant number of new ETF issuers enter the market over the past 12 months.

We surveyed more than 70 executives from around the world to gain deeper insight into the pace and direction of this rapidly expanding and evolving global ETF sector.

What comes through strongly from the findings is the need for continued transformation and innovation right through the value chain and product differentiation as ETF managers strive to attract their share of growing ETF inflows by distinguishing themselves in a crowded marketplace with tight margins.

ETFs 2029: The path to $30 trillion

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Authors

Marie Coady
Marie Coady

Partner, Global ETF Leader, PwC Ireland (Republic of)

Beth Savino
Beth Savino

Partner, PwC United States

Bill Donahue
Bill Donahue

Managing Director, PwC United States

ETFs 2029: The path to $30 trillion

Download the report

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