Introduction
The financial-services (FS) industry has a pervasive problem with its workforce. In PwC’s 22nd Annual Global CEO Survey, 54% of FS chief executives said that skills shortages hindered their firm’s ability to innovate effectively. These companies are investing vast amounts of money in digital technology. They are compelled to change, if only because of the disruptive threat of new digitally enabled competition. FS firms are thus modernising their technology systems, boosting innovation, automating to drive down costs and adapting the user experience to meet the rapidly changing expectations of their customers. Yet no amount of digital investment can help them fully attain their new financial and productivity goals when the workforce is stuck in analogue.
This comprehensive report is for leaders of the financial-services industry who need to think about every aspect of workforce transformation. It draws on the experience of many banking, insurance and wealth management firms around the world, with recognition of the challenges that remain and the work still to be done. Drawing on PwC’s own experience in digital workforce transformation, we describe ways of building skills through apps and gamification. We also explain how to measure the return on investment (ROI) for upskilling endeavours, which is extremely significant for the continued success and evolution of the process. We conclude with foundational steps for workforce transformation in the financial-services industry, explaining how an FS business can immediately begin to raise its capabilities and ensure that it is fit to compete.