In an industry facing massive disruption and change, marginal efficiency savings can no longer guarantee survival and success. How can you pinpoint resources and sharpen operational capabilities in a way that enables you to set the pace in a fast-evolving marketplace?
The crucial priority isn't the costs you take out, but where you focus resources to stimulate growth and differentiation - strategic cost reduction. And while technology opens up opportunities to improve operational capabilities and strengthen return on investment, the real keys to successful strategic cost reduction are the ambition and underlying culture of innovation within the organisation.
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