Mobile World Congress 2025

Presenter(s): Luigi Scatteria, Amine El Ammari, Vice President - Market Development (Space42)​

Welcome to the new era of satellite communications – and the next frontier of seamless connectivity. In this session, we’ll take you on a journey into space to learn how satellite networks are advancing to meet the exponential rise in data demand – fuelled by high-quality video streaming, gaming, social media and IoT. The session looks at the profound impact of broadband connectivity on global economies, along with key growth trends – across consumers, businesses and governments worldwide. As innovative satellite technology shapes up to be the leading solution, we'll discuss emerging markets, regulatory challenges and what the future holds for satellite communications.

Presenter(s): Jacob Wilson

The groundbreaking collaboration between PwC and OpenAI has already been transformative, for many businesses across multiple industries. So come and discover how OpenAI's cutting-edge technology can be seamlessly integrated with PwC's tailored solutions – to deliver rapid results. The session leads you through real-world case studies, showcasing tangible benefits and illustrating the unique impact this strategic alliance is having. So join us to explore how it’s driving innovation across sectors, reshaping industries – and how it could transform your business.   

Presenter(s): Lori Driscoll, Rob Dicks, Anil Ganjoo CRO HCL, Rajesh Kachroo US Lead​

This session addresses a strategic guide for clients who choose to leverage the combined expertise of PwC's deep industry insights and HCL's technological capabilities, tailored to address the unique challenges of their business and growth.

Presenter(s): Andy Wisnia, Steve Wiley (BT)​

See where tomorrow’s telecoms is headed with this real-world look how AI – fuelled by mobile network data (MND) – is reshaping traditional revenue models and approaches to data monetisation. With experts from BT and PwC, the session provides a curated guide to the global telecoms landscape, where the opportunities are hiding and how to uncover them with the right tech and data. You can also hear compelling case studies from PwC’s ongoing partnership with BT.

Presenter(s): Vinish Bawa, Amaljit Gupta (Lightstorm)​

Explore the transformative potential of Network-as-a-Service (NaaS) in reshaping IT, from a traditional cost centre into a dynamic growth catalyst. By leveraging NaaS, you can seamlessly integrate advanced AI technologies – driving unprecedented innovation and efficiency. Beyond the theory, you’ll see how NaaS facilitates scalable, flexible and secure network solutions – that not only support the demanding requirements of AI applications but ultimately help foster a culture of continuous improvement and strategic growth. 

The Equality Lounge® @ Mobile World Congress brings together visionary leaders at the intersection of technology, innovation, and equity. PwC are proud to once again work alongside The Female Quotient to deliver a series of thought provoking conversations..

For more information click here.

Presenter(s): Renate de Lange, Franziska Meyer, Thomas Aichberger, Markus Schörghuber

No matter how smart we get, decarbonisation is too big – and too important – for technology, media and telco (TMT) companies to go it alone. Getting to net zero will require intensive collaboration across the digital infrastructure ecosystem, as well as a willingness to explore new, more sustainable business models. This is as an exciting opportunity to innovate and grow value. Join us for a vital debate that outlines the current energy challenges, looks at the supply and demand side of Scope 3, and moves towards a clear pathway for the ecosystem to reach climate neutrality – profitably.

Presenter(s): Florian Groene, Wilson Chow, Russell Taylor

Join us for a deep dive into the latest Global Telecoms Outlook, where we'll explore the industry's stagnant growth and the elusive monetisation of 5G. Discover which sectors are thriving in the expanding IoT landscape and debate the potential long-term shift from mobile to fixed connectivity. We'll also examine how the breaking of the traditional capex cycle is pushing the telecom supply ecosystem to adapt. Every angle will be covered, to see what the future holds.

Presenter(s): Dr. Richard Weller, Reiner Hogen (Fujitsu)​

Quantum technologies, like optical lasers and transistors, have already revolutionised modern telecommunications. Now, with the rise of quantum computing, the telco industry faces brand new challenges – for example, future quantum computers could compromise traditional encryption. But they also present the solutions – like secure, un-hackable quantum internet, and quantum-inspired optimisation to solve complex problems like supply chain management and cell tower planning. It’s another of those ‘adapt-or-die’ moments – so join us to stay up to speed in this new quantum era.

Presenter(s): Mitch Gunnels (AT&T)​

Explore first-hand how AT&T’s innovative AOAA platform rapidly increases GenAI ROI – enabling businesses to reduce the time to build, test and deploy custom AI workflows. The platform supports collaboration through role-based access controls (RBAC) for sharing skills, agents and projects – with key features including agent orchestration, self-service capabilities and human feedback integration within workflows. Built on Microsoft’s Autogen framework, AOAA has been customised to meet your enterprise scalability demands. Join PwC and Mitch Gunnels, AVP of Technology at AT&T, for groundbreaking insights.

Presenter(s): Lori Driscoll, Johnny Chivers, Chad Hendren (AWS)​

Discover the latest AWS solutions to empower telecom operators to innovate, reduce costs and accelerate revenue generation in a competitive market. This session focuses on cutting-edge cloud and AI solutions, enabling operators to streamline operations, enhance customer experiences and deploy next-generation services. We’ll also discuss how AWS technology can boost agility and scalability in today’s rapidly evolving telecom landscape.

Presenter(s): Scott Likens, Jake Wilson

Discover the vital role of business model reinvention (BMR) for telcos aiming to excel in the digital era – and how to navigate the complexities. We'll explore the three key phases – Reframe, Reconfigure and Reinvent – while analysing the maturity of different telco players. You can also benchmark your company against competitors, with our BMR readiness assessment tool – and get unique insights into de-layering and developing what we call ‘puretone’ business models. So, if you’re looking for sustained growth and innovation in the age of AI, don’t miss this session. 

Presenter(s): Tanjeff Schadt, Martin Gerhardus

The automotive industry is shifting from hardware-centric to software-defined vehicles to benefit from reduced costs, enhanced flexibility, and seamless ecosystem integration. Key enablers of this transformation include cloud-native software, connectivity, and frequent over-the-air updates, creating untapped opportunities for telco companies. Join us at MWC 2025, to find out how telco players can support future product development, what their role can be in over-the-air updates, and if automotive software will eventually run in the (edge) cloud.

Presenter(s): Antonio Requena Aguilar, Javier Barguno Casanova

Increasing productivity for Contact Centers through Microsoft Azure OpenAI

--In collaboration with MASORANGE, a top telecom firm in Spain, we've crafted an AI assistant using Microsoft Azure Open AI to simplify customer invoice explanations. This cutting-edge tool drastically cuts contact center operation times, empowering agents to resolve queries swiftly and accurately. Our project journey included in-depth customer needs analysis and precise product development, setting a new standard for exceptional service delivery.