Bridging the Trust Gaps in GenAI

In PwC’s 28th Annual Global CEO Survey, about half of CEOs (49%) expect GenAI to increase the profitability of their company over the next 12 months. At the same time, only a third of CEOs have a high degree of trust in having AI embedded into key processes.  

In PwC’s Global Investor Survey 2024, two-thirds of global investors believe that GenAI will increase productivity at the companies they invest in or cover by at least 5% in the next 12 months, and nearly as many believe it will increase revenue and profitability by the same amount. But some investors want more transparency about how companies are using AI—a theme that came through in interviews. As one investor observed, ‘It’s almost impossible for an outsider to work out whether money [invested in AI] is being spent wisely.’ Others said that they’d like to see companies disclose more information about their use of AI, beyond simply saying that they’re investing heavily in it and providing examples of where they intend to use it—and why. 

Bridging these trust gaps calls for greater transparency, both internally and externally. By demystifying AI processes and outcomes, companies can mitigate risks and unlock opportunities for growth and innovation—all while increasing investors’ confidence. 

Here’s where C-level leaders should redouble their efforts.   

• Adopt and disclose responsible AI practices, including strong governance over data, guardrails on AI-driven outcomes and putting a human in the loop for key decisions. Continuously monitor AI systems to pressure-test outputs. 
• Upskill the workforce so that teams understand what AI can and cannot do—and continue to develop AI workforce capabilities as the technology advances.     
• Communicate to investors. Be proactive about assurance and reporting, and engage directly with key institutional investors to assuage AI-related concerns.  

By taking these steps, CEOs can ensure that AI becomes a trusted ally in the boardroom and beyond.