
AI rewrites the playbook: Is your business strategy keeping pace?
AI changes competitive advantage and revolutionizes business strategy. How to leverage data to transform the way you approach innovation and growth.
Artificial intelligence is revolutionising business — but the complexity of modern AI systems means that their risks can be equally complex, multidimensional and incrementally challenging to understand and manage. Avoiding or ignoring the potential of AI technologies is no longer an option for most organisations. Rather, building and executing on a strategy that embraces AI-driven transformation while preserving value and managing risk through Responsible AI principles is the order of the day.
Responsible AI is a set of practices that can enable organisations to unlock AI’s transformative potential while holistically addressing inherent risks. These practices help companies navigate the risks and benefits of AI solutions in a consistent, transparent and accountable manner. Responsible AI encourages collaboration between stakeholders to implement strategies and policies that prioritise and promote effective risk management, responsible practices and AI systems aligned with the organisation’s values and objectives.
We all know trust is earned, and for AI it’s earned based on proof that complex systems can reliably produce the intended outcomes while reducing the undesirable ones. This requires embedding responsible practices at every step — like responsible design principles as well as, rigorous testing, monitoring and auditing of the solution.
We help our clients build an AI program permitting companies to assess and address risks, proactively respond to AI requirements, develop and implement sustainable processes, and build trust at all stages of a client's AI journey. These services are delivered by a cross-segment, interdisciplinary working group representing a cross-segment of PwC's areas.
Set the foundation for AI governance with a clear mission and vision and focus on Responsible AI principles. Assess the maturity of your current AI governance program and practices.
At PwC, we are client zero and transforming our own business, at scale, across all of our functions to better understand how to serve our clients. Responsible AI is human-led and tech-powered, and we are taking advantage of the transformational nature of GenAI and putting the technology directly in the hands of our people and our clients. Our goal is to embed AI into our capabilities and tools used across our business to deliver tangible, practical benefits, while using the technology in a responsible way. Interested in learning the benefits? Contact us today.
AI changes competitive advantage and revolutionizes business strategy. How to leverage data to transform the way you approach innovation and growth.
Discover how your business can use AI to reshape business strategy, workforce and technology to drive success and gain a competitive edge.
The findings of our 28th Annual Global CEO Survey show that CEOs are reaping early productivity gains from Generative AI and rising payoffs from investments in sustainability. The challenge is to increase scope and speed.
Explore PwC’s AI predictions with actionable strategies, industry insights, and trends shaping AI’s role in business transformation for 2025 and beyond.
Together, PwC and TED are asking some of today's most critical questions - and unlocking answers to the future, to show how AI theory can become real-world practice.