Responsible AI

Designing, building and operating AI you can trust

Artificial intelligence is revolutionising business — but the complexity of modern AI systems means that their risks can be equally complex, multidimensional and incrementally challenging to understand and manage. Avoiding or ignoring the potential of AI technologies is no longer an option for most organisations. Rather, building and executing on a strategy that embraces AI-driven transformation while preserving value and managing risk through Responsible AI principles is the order of the day.

Responsible AI is a set of practices that can enable organisations to unlock AI’s transformative potential while holistically addressing inherent risks. These practices help companies navigate the risks and benefits of AI solutions in a consistent, transparent and accountable manner. Responsible AI encourages collaboration between stakeholders to implement strategies and policies that prioritise and promote effective risk management, responsible practices and AI systems aligned with the organisation’s values and objectives.

Trust to the power of Responsible AI

We all know trust is earned, and for AI it’s earned based on proof that complex systems can reliably produce the intended outcomes while reducing the undesirable ones. This requires embedding responsible practices at every step — like responsible design principles as well as, rigorous testing, monitoring and auditing of the solution.

How we can help​

We help our clients build an AI program permitting companies to assess and address risks, proactively respond to AI requirements, develop and implement sustainable processes, and build trust at all stages of a client's AI journey. These services are delivered by a cross-segment, interdisciplinary working group representing a cross-segment of PwC's areas.

Strategy and planning

Set the foundation for AI governance with a clear mission and vision and focus on Responsible AI principles. Assess the maturity of your current AI governance program and practices.

  •  AI governance mission/vision
  • Responsible AI principles
  • Maturity assessment of AI governance

Responsible AI in Action - Client Zero

At PwC, we are client zero and transforming our own business, at scale, across all of our functions to better understand how to serve our clients. Responsible AI is human-led and tech-powered, and we are taking advantage of the transformational nature of GenAI and putting the technology directly in the hands of our people and our clients. Our goal is to embed AI into our capabilities and tools used across our business to deliver tangible, practical benefits, while using the technology in a responsible way. Interested in learning the benefits? Contact us today.

AI services. We don't just bring tech. We bring results.


PwC X TED

Together, PwC and TED are asking some of today's most critical questions - and unlocking answers to the future, to show how AI theory can become real-world practice.

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Contact us

Joe Atkinson

Joe Atkinson

Global Chief AI Officer for the PwC Network of Firms, PwC United States

Tel: +1 215-704-0372

Matt Wood

Matt Wood

Global and US Commercial Technology & Innovation Officer (CTIO), PwC United States