TBR Innovation and Transformation Centers Market Landscape

PwC’s Experience Centers set the bar for what all vendor centers should be; continual evolution ensures PwC maintains elite status.

In its overview, the TBR Innovation and Transformation Centers Market Landscape report mentions that, ‘Over the last 10 years, every vendor in the consulting, IT services and broader technology space has opened a physical center dedicated to working with clients on their digital transformation initiatives and collaborating on innovation of products, processes or business models. TBR has visited at least one of nearly every vendor’s centers, from nine-floor buildings in India to one-room product showcases in Texas. Among the common themes, three of the most persistent have been around people, clients and partners.’

It also goes on to say that, ‘the common themes and challenges present an opportunity for vendors to examine which elements within a partner’s or peer’s center have contributed to what remains the common goal: retaining clients and expanding opportunities (and footprint) with them.’

TBR states that, ‘PwC’s Experience Centers (ECs) have been among the most successful and influential innovation and transformation centers, starting with the company’s flagship in Hallandale, Fla., and expanding to its center in Dubai, United Arab Emirates (UAE), which opened in October 2020. In addition to investing smartly in talent, the client journey and partnerships, PwC’s centers have been at the forefront of influencing the internal evolution of the firm as whole, spearheading the Business Experience Technology (BXT) approach and providing a platform for evangelists within the firm to press for sustained change in an industry — consulting — that had become stale. TBR believes PwC’s continued evolution will include a new emphasis on PwC Products within the ECs.’

Mohamed Kande, Vice Chair PwC US - US Consulting Solutions Co-Leader and Global Advisory Leader said, ‘We are delighted to have maintained our elite status in this report by TBR. Our Experience Centers work to inspire and realise transformative change by creating new experiences for customers and employees. We use our Experience Centers so that space can be tailored to our clients’ needs – using real time simulations and advanced technology to help employees navigate challenges before they reach their people or customers.’

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