November 28, 2022
PwC has been named as a Leader in the IDC MarketScape: Asia/Pacific Salesforce Implementation Services 2022 Vendor Assessment (October 2022, IDC #AP48916222). Over the years, Salesforce has positioned itself as an experience transformation enabler capable of converging data and intelligence to transform every aspect of the customer experience (CX), ensuring there is business value generation throughout the customer journey.
The report states: ‘According to Salesforce Asia/Pacific witnessed tremendous growth in its adoption and is now a key strategic region, making up approximately 10% of Salesforce’s overall global revenue for the FY22 period.’
The IDC MarketScape notes, ‘PwC drives differentiation in the Salesforce services market on its expertise in driving CX transformation programs in Asia/Pacific, a strong suite of IP across industry segments, and its ability to provide local talent to support Salesforce implementation in key market units in Asia/Pacific. At the core of PwC's Salesforce-led transformation services is its unique Business, Experience, and Technology (BXT) methodology, an integrated end-to-end approach from strategy to execution positioned at the initial phase of the engagement and embedded throughout the implementation life cycle as a key enabler of generating business value and creating new experiences. PwC showcases strong capabilities and experience in the deployment of Sales Cloud, Marketing Cloud, and Commerce Cloud solutions, especially in the public sector, consumer and industrial products, and healthcare services. Additionally, PwC has strengthened its capabilities in Financial Services Cloud, Marketing Cloud, and MuleSoft integrations with its recent acquisitions in the Asia/Pacific region.’
Commenting on PwC’s strengths, the report highlights:
‘Strong focus on designing with clients. PwC's integrated BXT approach demonstrated a strong focus on delivering front-office transformations with close collaborations with clients. Clients will find this approach particularly helpful in inspiring, ideating, and visualizing new experiences for end customers using Salesforce solutions.
An extensive roster of industry solutions. PwC showcased an extensive roster of industry specific accelerators and out-of-the-box solutions to fast-track value from Salesforce investments. PwC also extended its industry focus in co-innovating solutions with the Salesforce team for consumer goods, financial services, and manufacturing clients.
Anjumara Syed, Partner, Salesforce Technology Consulting Leader, PwC India, said, ‘It is fantastic to receive this recognition from the IDC MarketScape. PwC believes in creating new approaches of value creation – where we develop simpler, faster, easier-to-work-with solutions for tomorrow, which is making our client's business more resilient and driving business value.’
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of vendors can be meaningfully compared. The framework also provides buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective.