PwC rated as a Leader in Artificial Intelligence (AI) Consultancies in Asia Pacific (APAC) by Forrester

‘PwC helps clients become trusted, resilient, future-fit organizations.’

PwC announced that it was cited as a Leader in The Forrester Wave™: AI Consultancies in Asia Pacific, Q2 2021.

In the report, Forrester notes that ‘AI tech has matured — and so have AI Consultancies. When Forrester evaluated AI consultancies in APAC in 2019, the market was still in its infancy. Since then, providers have significantly matured, expanded, and refined their AI offerings, business model, and innovation. They have broader delivery skills and distinctly more advanced approaches to business transformation and AI governance and ethics...’

 ‘AI consultancy customers should look for providers that:

• Have the right mix of talent, tech and strategy to operationalize AI;
• Balance AI deployment strength with next-gen AI innovation;
• Enable the deployment of responsible AI at scale.’

Commenting on PwC, the report states that: ‘PwC believes that AI approaches or surpasses humans’ ability to make decisions in complex business environments; consequently, it emphasizes safety and trust in its AI deployments. PwC has balanced market coverage in APAC; India/South Asia, ANZ, and Japan are its strongest regions.’

It further notes that: ‘PwC has well-balanced offerings and market strategy and is strong in its AI strategy and AI governance and ethics capabilities. PwC’s innovation capabilities are among the strongest in the market, as is the firm’s overall strategy. This is supported by strong client references, which emphasize customer engagement and senior stakeholder management as a key differentiator. PwC is closely involved in public- and private-sector initiatives around responsible AI and has an expanding set of offerings and tools to help clients deploy AI responsibly. This makes PwC a first choice for clients looking for expertise to deploy responsible AI at scale and to tap into one of the most extensive partner and collaboration ecosystems.’

Sudipta Ghosh, Data and Analytics Leader, PwC India said: 'We are really proud to be recognised as a leader in the Forrester Wave for AI Consultancies in APAC. Artificial Intelligence can be defined as a collection of technologies which are capable of sensing, thinking and acting like rational human beings. In recent years, every individual, organisation and government has seen numerous instances of AI enter various facets of their lives – the most common applications being chatbots, facial recognition, image classification, aggregators, recommendation engines and targeted marketing. AI has the potential to solve complex problems effectively at scale. However, great possibilities carry great risks. Badly designed AI can cause more harm than good. As such, we need to be absolutely sure that AI systems behave in expected ways, can be trusted and are easily understood by business teams.’