Ten Years to Midnight: Four urgent global crises and their strategic solutions

The world has 10 years to solve its urgent challenges or it will be too late. In his new book, TEN YEARS TO MIDNIGHT: Four Urgent Global Crises and Their Strategic Solutions (August 4, 2020; Berret-Koehler), Blair Sheppard sets out why that timeline is so crucial, what the most urgent challenges are and the key elements of a solution.

He argues that the 70-year period of economic and social progress kicked off by the Marshall Plan has now unraveled. Instead of a steady story of progress, the world faces four crises:

• A crisis of prosperity, with rising inequality, poor life choices for young people, the squeezed middle class and a mass of people on the brink of retirement but lacking the savings to sustain them;  

• A crisis of technology, as our economic system drives innovation but fails to manage unintended negative consequences which pollute key elements of life support, from our atmosphere to our news;

• A crisis of institutional legitimacy, as traditional institutions try to maintain their existing structures in the face of major global forces, and find themselves buckling and warping rather than adapting; and,

• A crisis of leadership, as those who should help us manage these crises instead focus on narrow priorities rather than leading the world towards holistic solutions.

Drawing on new data and analysis conducted in Sheppard’s role as Global Leader for Strategy and Leadership for the PwC network, the author argues that businesses, governments and civil society should adopt a fundamentally different approach to the one that drove 20th Century economic development. He argues for greater emphasis on local economies (local first) as well as on scaling innovative solutions quickly (massive, fast), a fundamental reshaping of innovation policy to bake societal outcomes into technological development, greater use of public private partnerships with clear goals, and more inclusive measures of success.

Having worked with global leaders across a range of fields, Sheppard argues this change requires a new approach to leadership that embraces apparently contrasting elements - to be humanly and technologically savvy, heroic and humble, rooted in tradition as a ballast but also innovative.

The book began with a question: What are the world’s most pressing global concerns and how can they be solved together? What he and his team discovered is a new path to rebuilding and reinvigorating institutions, redefining what it means to be a nation or economy, forging shared cultural and social bonds, and rekindling innovation for social good instead of harm. To press these solutions forward as the clock ticks toward a global unwinding, Sheppard also calls for a new level of imagination, cooperation and urgency from the world’s leaders in every sector and every country.

For more information, please visit the book’s webpage.

Notes to editors

Blair Sheppard is the Global Leader for Strategy and Leadership at PwC, a network of professional services firms committed to building trust in society and solving important problems. He is also the Dean Emeritus and Professor Emeritus of Duke University’s Fuqua School of Business, where he taught  for thirty-three years. He was the principal force behind opening Duke's campus in China, and the founder and CEO of Duke Corporate Education. He was born in Hamilton, Ontario (Canada) and lives in Durham, North Carolina (US).

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