PwC appoints Antonia Wade as Global Chief Marketing Officer

London, 14 July 2021 – PwC today announced the appointment of Antonia Wade as Global Chief Marketing Officer.  Antonia comes to PwC with extensive experience as a marketing leader, having delivered significant commercial results and change for leading global organizations, including Capita, Thomson Reuters and Accenture.

Richard Oldfield, Former Global Markets Leader, PwC said, “We are thrilled that Antonia is taking the helm of our global marketing organization at a very exciting point for PwC.  The world has changed massively in the past few years, creating challenges and opportunities for organisations of all kinds. In her leadership role, Antonia will be at the forefront of demonstrating how our new global strategy, The New Equation, will help our clients build trust with their stakeholders and deliver sustained outcomes in this rapidly changing context.”

Antonia Wade, Global Chief Marketing Officer, PwC said, “It is a fantastic opportunity to lead PwC’s marketing to help enable our strategy around the world.  I’m passionate about taking organizations to the next level, creating business value and driving growth.  That is what The New Equation strategy is about as well. With The New Equation, we have redefined the essence of PwC as a community of solvers who deliver sustained outcomes and help clients build trust.  The strategy represents a competitive advantage in the marketplace, and I look forward to helping bring it to life.”

Prior to joining PwC, Antonia was Chief Marketing Officer at Capita, a consulting, business services and software company, where she helped define the company’s brand strategy and build a strategic, data-driven marketing function.  Before that, she led the global and European marketing teams at Thomson Reuters and was Marketing Director for Accenture, where she led international marketing strategy.