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Focus on the future
Together with Microsoft, PwC returned to Digital X, one of Europe's largest events focused on digital transformation. Digital X took place on the 20th and 21st of September 2023 in Cologne. We heard from global tech and innovation leaders on the latest megatrends and presented together with our Global Alliance Partner Microsoft GenAI, cloud, cybersecurity and sustainability solutions. See the video to get an overview about the event.
2:58
Digitalx
Areas of focus
Business-led transformation powered by cloud and GenAI.
- Cloud
- Cybersecurity
- Sustainability
Cloud
We’re entering a new era - GenAI is a powerful technology, the benefits it brings are immense, from efficiency to growth. Are you ready? To embrace the disruptive power of GenAI, digital transformation and technology investment must be at the core of your business strategy. Are you ready to deploy data driven platforms & architecture and modern cloud-based infrastructures to unlock the potential of GenAI and empower your business growth?
Cybersecurity
AI in 2023 has reached a tipping point: GenAI is so powerful and easy to use, it’s poised to change business models and revolutionise how work gets done. But what are the risks? To name just a few: offensive or misleading content; deep fakes intended to spread misinformation or urge stakeholders to share sensitive information; authoritatively presented information that’s wholly inaccurate; the exposure of anonymised stakeholders’ identity; content reproduced illegally from copyrighted material; inadvertent sharing of intellectual property—the list is formidable and growing. Responsible AI (RAI) is the only way to mitigate AI risks. Now is the time to evaluate your existing practices or create new ones to responsibly and ethically build technology and use data, and be prepared for future regulation.
Sustainability
Strengthened rules by the European Union, as well as the UN’s Sustainable Development Goals mean that the embedding of a sustainability focus into every aspect of an enterprise’s transformation is a must. At the same time, emerging use cases for GenAI can help with the challenges you may face as you adjust your business models for the future. Join us to discuss the strategic and ethical perspectives surrounding this emerging technology and what this means to you.
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