Business model reinvention

Turning disruption into value creation.

Reinvent your business model and meet the future

No company’s future is guaranteed: half of all businesses that exist today won’t be around 10 or 15 years from now. History proves this to be true, and CEOs know it too. In our 2024 Annual Global CEO Survey, 45% of global CEOs (up from 40% in 2023) believe their company will not be viable in 10 years if it stays on its current path.

Today’s pace of change and the influence of converging megatrends – from technological disruption to climate change – mean that how businesses create, deliver, and capture value will need to fundamentally change too. The answer? A business model reinvention that keeps step with what customers want and need, or better still, invents the customer needs of the future.

Video 08/10/24

Business model reinvention: Reimagining value creation

Over the next decade, organisations will face industry reconfiguration, blurred sector boundaries, and intensified competition. Watch this video to explore how leading companies are already adopting innovative approaches, leveraging disruptive forces and rapidly piloting new technologies to stay ahead.

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Drive growth with PwC's framework for business model reinvention

Using PwC’s business model reinvention framework, we collaborate closely with organisational leaders to map out a plan that drives towards value creation and growth. Our focus is to use our human-led, tech-powered capabilities to address opportunities to help your organisation reinvent your business model and radically transform how you create, deliver, and capture value. Stop dabbling and make reinvention real.


Zeroing in on the right reinvention

Innovative business models are emerging all the time, putting pressure on organisations to reinvent or risk irrelevance. These six business models are just some of the ways enterprises are reimagining themselves in response to disruption – from changing who they think of as “customers” to shifting their place in the value chain.

Our sector-led business model reinvention specialists help you evaluate and navigate these and other business models to safeguard your company’s future.

Anything as a service (Xaas)

What is it? Transforming traditional products to an on-demand, subscription, or consumption-based service.

Example: Storage as a service

Connected physical products

What is it? Physical products equipped with sensors that exchange data with other smart products or platforms.

Example: Diabetes care through wearables

Digital products

What is it? Software-enabled assets that users can interact and transact with.

Example: Digital banks, eBooks

Ecosystems

What is it? Platform for interactions and transactions between multiple stakeholders that collectively creates and shares value

Example: Cloud computing platform created by Amazon Web Services

Channel innovation

What is it? Going direct to customers vs. going through third parties

Example: Embedding insurance in automobile purchase

Value chain shifts

What is it? Offering wide-ranging products and services for an all-encompassing customer journey, vs. a specific segment of the value chain.​

Example: Insurance expanding to caregiver space

Business model reinvention issues & insights

Explore global insights, thought leader interviews and strategic commentaries on business model reinvention.

 Business model reinvention insights

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Contact us

Matthew Duffey

Matthew Duffey

Global Business Model Reinvention Leader, Principal, PwC US

Veronique Roos-Emonds

Veronique Roos-Emonds

EMEA Business Model Reinvention Leader, Partner, PwC Netherlands

Rob Silverwood

Rob Silverwood

Asia Pacific Business Model Reinvention Leader, Partner, PwC Australia

Tel: +61 3 8603 2315

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