How FinOps drives cloud-powered innovation

Identifying cloud spend inefficiencies and reinvesting in business innovation

Some organisations which have migrated to cloud face a lack of transparency around their cloud costs and challenges related to governance issues. These can hinder the realisation of cloud investment benefits and limit the ability to adopt innovations like Artificial Intelligence (AI) or sustainability initiatives. 

Aligning cloud expenditure with business value is critical. However, the intricate nature of cloud service and pricing models can lead to suboptimal decisions which impact the precision of financial forecasts.

Maximising the business and financial value of cloud

In today's rapidly evolving digital landscape, FinOps offers a solution by aligning cloud expenditures with business value, enhancing financial visibility, and optimising costs. Implementing FinOps practices enables:

  • Precise financial forecasting and accountability
  • Timely data-driven decision making
  • Optimised Return on Investment (ROI) from cloud services

This strategic approach transforms cloud spending into a competitive advantage, fostering innovation and helping to drive sustainability.

Comparing Cloud Cost Management, Optimisation and FinOps

Cloud Cost Management focuses on establishing a foundational financial discipline within an organisation's cloud strategy, including:

  • Basic cost analysis: Identifying and understanding the overall costs associated with cloud services
  • Cost allocation and invoicing: Distributing costs across different departments or projects and ensuring accurate billing
  • Budgeting and billing alerts: Setting budgets and receiving notifications to avoid overspending

Business outcomes include:

  • Cloud cost visibility
  • Cloud cost allocation
  • Cost analysis and billing alerts

Cloud Cost Optimisation takes cloud cost management to the next level by implementing strategies to reduce and optimise expenditures. Key activities include:

  • Cost-effective cloud solutions: Utilising the most economical storage solutions without compromising performance
  • Reserved instances management: Leveraging discounts for long-term commitments
  • Resource right-sizing and unused resource identification: Ensuring resources match the workload requirements and eliminating idle resources

Business outcomes include:

  • Cost Efficiency, right-sizing of cloud resources
  • Automated management controls
  • Informed financial planning and reporting

FinOps represents the pinnacle of cloud cost maturity, integrating financial management deeply with operational practices across the enterprise. Key activities include:

  • Continuous monitoring and continuous improvement processes: Regularly reviewing and improving cloud cost practices
  • Cross-team collaboration and performance benchmarking: Promoting cross-department collaboration to optimise costs and measure performance against leading practices
  • Financial accountability, cost forecasting and governance: Establishing clear accountability for cloud spending across the enterprise and governance to drive rapid decision-making.

Business outcomes include:

  • Financial Accountability and Transparency
  • Real-Time Monitoring and Cost Optimisation
  • Cross-Functional Collaboration and Operational Excellence

Advice for Technology buyers

“Make your cloud governance and FinOps approaches a top selection criterion. Cloud governance has become even more prominent in the two years since our last evaluation. As cloud hardware and software providers, and the providers that build bridges between the two, increasingly push toward higher levels of abstraction, building good cost and operational controls to govern your consumption of cloud services is critical. Ask professional service providers whether their cloud governance approach is optimised to meet technical or business operations, or is balanced between the two, and match that to your needs”

IDC MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment

PwC Cloud FinOps Services and offerings

PwC’s cross-functional approach is based on four key areas for optimising cloud efficiency in FinOps: These domains offer a framework that helps organisations not only efficiently manage and optimise their cloud expenditures but also facilitate timely, data-driven decision-making to maximise business value derived from cloud operations.

  • Process and Controls: Implement foundational processes and governance frameworks for effective cloud financial management
  • Cloud Architecture: Adopt best practices for cost-efficient and well architected designs including; security scalability, and performance
  • People and Organisation: Establish the necessary organisational structure, roles, skills, and responsibilities for managing and optimising cloud expenditure
  • Enabling Tools: Deploy the tools required to efficiently monitor and reduce cloud expenditure through insights and automated controls

As key outcomes, our PwC Cloud FinOps Services and offerings will drive financial and operational transparency, bolster resilience, and promote sustainability.

Are you ready to go beyond cloud migration and optimise your business value from cloud? Let’s connect.

Reggie Kelley
Reggie Kelley

Partner, Cloud Transformation, PwC UK, PwC United Kingdom

Partner, Cloud Transformation, PwC UK
Sebastian Paas
Sebastian Paas

Partner, EMEA Cloud Transformation Leader, PwC Germany

Partner, EMEA Cloud Transformation Leader, PwC Germany
Drew Conard
Drew Conard

Director, Cloud & Digital Solutions, PwC United States

Director, Cloud & Digital Solutions, PwC US
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