The growth of B2B marketplaces is rapidly outpacing the growth of traditional digital commerce. Vertical marketplaces are an important driver of that growth – but building them takes significant creativity, skills and stamina. Is setting up a vertical marketplace the right move for your company?
In part 1 of this whitepaper series, we discuss:
- The benefits of building a vertical B2B marketplace
- The business model choices needed to monetise a marketplace
- The thinking around the required business capabilities and where to place them, and
- Risks and challenges you need to know about.
Marketplaces have been around for a long time, but are now easily accessible and scalable with off-the-shelf digital commerce solutions. This allows marketplace operators to establish an ecosystem of buyers and sellers which serve markets that are too niche or complex for a single entity to cater to on their own.
To download the full article, click here.
Why PwC?
From strategy to execution, PwC delivers marketplace excellence.
Marketplace value creation is best realised with a strategy that looks at the opportunity, the business and the organisational models required to execute.
PwC has developed a comprehensive approach to marketplace strategy that provides the foundation for value creation and growth that is right for you. We have the industry knowledge and resources to assess niches and are specialists in the tax, legal and regulatory aspects of your marketplace model.
Organisations launch marketplace initiatives only to find that value and growth are fleeting. Often, the complexity of operating and growing a marketplace is overwhelming and consumes initial budget projections, leading to a stalled effort.
PwC understands the complexity and resource requirements to effectively operate and grow a marketplace and will create a scaled operating plan for you.
PwC has the technology experience to develop marketplace architecture. We have strong relationships with key vendors in the marketplace, but are independent and neutral.
Scaling a marketplace requires a transition from project to programme and a scaled business with product and functional roadmaps to guide the way forward. PwC integrates experience from all functional and technical areas to create a roadmap for extended growth.
The PwC network
We can tap into a wealth of capability and experience across our network firms, drawing on marketplace professionals from across EMEA and the US to bring you the best of PwC
