Case Study

Boosting KFC Japan: How PwC Helped the Quick-Service Restaurant Grow

Yum! Brands hero iamge
  • Case Study
  • 3 minute read
  • April 03, 2025

Client

KFC Asia Franchise Pte Ltd

Industry

Consumer Markets

Our role

Financial Advisory Services

Territory

Japan, Korea, Singapore

Chapter 1 Setting the scene

Carlyle now possesses the entire stake in KFC Holdings Japan, Ltd. (“KFC Japan”), including the stake previously held by Mitsubishi Corporation, the largest shareholder in KFC Japan. Transactions were completed in September 2024 with KFC Japan’s self-acquisition of its own shares, following Carlyle’s public tender offer. As a result, KFC Japan was delisted and has become a wholly-owned subsidiary of Carlyle. 

KFC Japan operates the Japanese Kentucky Fried Chicken restaurants under a Master Franchise Agreement (“MFA”) with Yum! Brands Inc. (NYSE), one of the world's largest restaurant chain companies, with brands in the quick-service restaurant (QSR) industry such as KFC, Taco Bell, Pizza Hut, and Habit Burger Grill brands. Our client, KFC Asia Franchise Pte Ltd, the Global Master Franchisor, is responsible for the management and development of the KFC brand and business in the Asia Pacific region including Japan.  

Chapter 2 How we helped

Building on a strong relationship with Yum! Brands in the region, PwC was involved from the initial stages and led the entire deal process.  

The PwC team (from PwC Japan, Korea, and Singapore) was the exclusive financial advisor to the Global Master Franchisor, designing and structuring the entire deal process and supporting negotiations on the new MFA with the bidders. 

Working with the Client and Mitsubishi Corporation, PwC successfully managed the balance between the interests of both the Client and Mitsubishi Corporation as well as other sellers, mostly public shareholders. 

“We believe the KFC transaction represents a great example where regional collaboration across Japan, Korea, and Singapore and across all the different stages of the process resulted in the successful outcome for all the parties involved. Addressing the client's issues and agenda from the start through our seamless coordination among the teams in the three regions was a critical part of the success.”

Jun Suzuki, Partner, Corporate Finance, PwC Japan and Steven Jeong, Asia Pacific Corporate Finance Leader, Partner, PwC Korea

Chapter 3 Making a difference

This deal offers a significant opportunity to reignite the growth of KFC’s iconic brand and heritage in Japan.  KFC Japan believes that Carlyle makes an excellent new MFA partner given their extensive experience in the QSR business. 

Enhanced stores, new menus and digital innovation are now all planned to strengthen the experience for customers, so they continue to enjoy the quality of product and good service they have come to know and expect. 

"We are very happy with the outcome of the transaction, and grateful for the quality of the integrated services and solutions provided by the PwC team throughout the process." Rebecca Koh, Senior Manager, Development, KFC Asia Franchise Pte Ltd.

Authors

Jun Suzuki
Jun Suzuki

Partner, Corporate Finance, PwC Japan

Steven Jeong
Steven Jeong

Asia Pacific and Korea Corporate Finance Leader, PwC South Korea

David Brown
David Brown

PwC Asia Pacific Deals Leader, Partner, PwC China

Strategy + business, a PwC publication

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