Family Business Survey 2023
PwC’s 2023 Global Family Business Survey shows that many family-owned companies are at risk of losing their trust premium if they don’t fundamentally transform.
PwC’s 11th Global Family Business Survey—which includes a series of deep-dive articles and webcasts—explains how family businesses need to adopt new priorities to secure their legacy.
The articles in the series take stock of how the notion of building trust in business is changing—fundamentally and rapidly. For many stakeholders—including customers, employees and family members—issues like environmental, social and governance (ESG) and diversity, equity and inclusion (DEI) have become litmus tests for trustworthiness. Due to powerful demographic shifts, most of today’s customers and employees hail from generations—millennials and gen Z—whose values differ from those of gen X and baby boomers. Our findings reveal that family businesses, which for years have relied on a trust premium, built up over generations, have been slow to get the message.
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11th PwC Family business survey video
Released in a series of articles and deep dives, explains how family businesses need to adopt new priorities to secure their legacy.
Explore the Family Business Survey
Webcast: The 2023 Global Family Business Survey
View our webcast to explore findings from the first installment of our Family Business Survey discussions between family business owners and experts.
Deep dive: What customers really want
Insights from PwC’s 11th Global Family Business Survey reveal new ways to meet the changing expectations of a crucial stakeholder group: customers.
Webcast: What customers really want
We investigate why 49% of family business leaders who responded to the survey don’t feel fully trusted by their customers.
Deep dive: Prioritising employees
PwC’s 2023 Global Family Business Survey of 2,043 family business leaders shows that only 42% believe they are trusted by their employees. Explore how companies can close the trust gap.
Webcast: Prioritising employees
In the third installment of our webcast series, family business leaders will come together to discuss the crucial relationship between employees and trust—as well as the evolving role of values, purpose and culture, and how to strengthen the bond between employers and employees.
To see insights from the US report click explore
“The results of our survey reveal a disconnect between traditional views about trust and their impact on how family businesses operate today. They also highlight where and how family businesses will need to transform to ensure their legacy.”
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