Cookie policy

Provider

Name

Purpose

Type

Duration

Necessary Cookies

PwC

pwc-id

PwC Registration Cookie- This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request.

First party, Persistent

1 day or 30 days (if “Remember me” is checked)

PwC

firsttime-login

PwC Registration Cookie- This cookie is used by PwC during the registration process to ensure that any necessary password updates are completed.

First party

Until password update is completed

PwC

pwc_overlay

PwC Registration Cookie- This cookie is used by PwC to make sure that the overlay (registration panel) opens once per browser session.

First party

Until the end of the browser session

Load balancer

BIGipServerPOOL-69.20.11.37-Dispatch

This cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained.

First party, Persistent

Until end of session

PwC

pwc_closed_topics

This cookies is used by PwC to help personalize the content a user sees based on topics they've identified they're interested in.

First party

Until the end of the browser session

PwC

pwc-cookie-accept

This cookie is used by PwC to understand whether or not a user has selected "I understand" in their cookie banner.

First party

Until the end of the browser session

PwC

pwc_int_usr

This cookie is used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office).

First party

3 months

Analytical/Performance Cookies

Adobe Analytics

_sdsat_landing_page

Stores the first page you hit when visiting pwc.com

First party, Session

Until end of session

Adobe Analytics

_sdsat_traffic_source

Stores the site you came from before reaching pwc.com

First party, Session

Until end of session

Adobe Analytics

_sdsat_pages_viewed

Stores the quantity (number) of pages that you view during your visit.

First party, Session

Until end of session

Adobe Analytics

_sdsat_lt_pages_viewed

Stores the total number of pages viewed.

First party, Persistent

2 years from set/update

Adobe Analytics

_sdsat_session_count

Stores a session counter.

First party, Persistent

2 years from set/update

Adobe Analytics

s_vi

This cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites.

Third Party Persistent

2 years from set/update

Adobe Analytics

gpv

This cookie stores the quantity of pages you view when visiting the Websites.

First and third party

30 minutes from set/update

Adobe Analytics

s_nr

This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.

First and third party

2 years from set/update

Adobe Analytics

s_ppv

Stores information on the percentage of the page displayed.

First and third party

Until end of session

Adobe Analytics

s_fid

This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID.

First and third party

2 years from set/update

Adobe Analytics

s_ppvl

Stores information on the percentage of the page displayed to you.

First and third party

Until end of session

Adobe Analytics

s_cc

This cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser.

First and third party

Until end of session

Adobe Analytics

s_sq

This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.

First party

2 years from set/update

Demandbase

dmdbase_cdc

This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.

First Party Session

Until end of session

Demandbase

dmpsh

 This tracks the history of any ID syncs between TUUID and 3rd party exchanges.

Third party

2 years

Demandbase

tuuid_lu

This tracks the date when the TUUID was last updated.

Third party

2 years

Demandbase

pvc

This cookie tracks post-view conversions for ad campaigns.

Third party

2 years

Demandbase

ssid

This cookie is set to assist in onsite identification for certain legacy campaigns.

Third party

2 years

Demandbase

_ga

This is a Google Analytics cookie.

Third party

2 years

Demandbase

tuuid

This cookie is used for analytics and advertising services provided by Demandbase products.

Third party

2 years

Demandbase

IUUID

This cookie is used for performance and optimization of Demandbase data and reporting.

Third party

2 years

Google Analytics

__utma

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.

First and third party

2 years

Google Analytics

__utmv

Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

Third party, persistent

Google Analytics

__utmz

Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

Third party, persistent

YouTube

VISITOR_INFO1_LIVE

This cookie tracks viewing of Youtube videos on the website.

Third party, persistent

Marketing & Social Media Cookies

PwC

689591286-smartbanner-installed

This cookie prevents displaying a PwC 365 app banner on mobile devices.

First party, Persistent

90 days after clicking the download button

PwC

689591286-smartbanner-closed

This cookie prevents displaying a PwC 365 app banner on mobile devices.

First party, Persistent

15 days after closing the banner

Facebook

datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate

These cookie are used by Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy

Third party

Google DoubleClick Floodlight

Conversion

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only.

Third party

30 days

Google

ide

This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.

Third party

Google

nid

This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.

Third party

LinkedIn

Conversion 

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.

LinkedIn

JSESSIONID

General purpose platform session cookie. It is used to maintain an anonymous user session by the server.

Third party

Until end of session

LinkedIn

lang

This cookie is used to set default locale/language.

Third party

Until end of session

LinkedIn

lidc

This cookie is used for routing from Share buttons and ad tags.

Third party

1 day

LinkedIn

bcookie

This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.

Third party

1 year

LinkedIn

bscookie

This cookie is used by LinkedIn to recognize a secure Browser ID.

Third party

1 year

LinkedIn

UserMatchHistory

This cookie is used by LinkedIn Ads to help PwC measure advertising performance. More information can be found in their cookie policy.

Third party

LinkedIn

visit

This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.

Third party

Twitter

Conversion 

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Twitter and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Twitter for personalised ad targeting and persist for a limited time only.

Third party

30 days

Twitter

personalization_id

Conversion tracking to help PwC measure the performance of advertising campaigns through Twitter, across different browsers and devices used by the same person. More information about Twitter’s use of cookies can be found in their cookie policy.

Third party

Twitter

Auth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, lang

These cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy.

Third party

YouTube

SID

This cookie is used by Google in combination with HSID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

YouTube

HSID

Used by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

YouTube

PREF

This cookie is used by Google to set each of its users’ preferred language preferences.

Third party

YouTube

NID

Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

Third party

YouTube

LOGIN_INFO, YSC, SAPISID, SSID, APISID

These cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy.

Third party

Provider

Name

Purpose

Type

Duration

Analytical/Performance Cookies

Adobe Target

mbox

This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. 

First party

2 weeks

Crazy Egg

_ceir

This cookie is set by CrazyEgg and records whether you have visited the Website.

First party, Persistent

5 years

Crazy Egg

_ceg.s

This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future.

First and third party

3 months

Crazy Egg

_ceg.u

This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites.

First and third party

3 months

Google Analytics

_gat

This cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.

First party, Session

1 minute

Google Analytics

_gid

This cookie stores a unique user session identifier.

First & Third party, Session

24 hours

Google Analytics

_ga

This cookie is typically written to the browser upon the first visit to the Websites. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First & Third party, Persistent

2 years

Google Analytics

__utmb

This cookie is used to determine new sessions/visits.

First party

30 mins from set/update

Customisation cookies

Eloqua

ELOQUA

This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you first visit the site and updated on subsequent visits.

Third party, Persistent

2 years from set/update

Eloqua

ELQSTATUS

This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you are first visit the relevant Website and updated on subsequent visits.

Third party, Persistent

2 years from set/update

Marketing & Social Media Cookies

Google

ide

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party

Google

nid

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party

Google

uid

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party, Persistent

LinkedIn

BizoID

LinkedIn Ad analytics

Third party

6 months

LinkedIn

UserMatchHistory

This cookie is used by LinkedIn for advertisement analytics

Third party

6 months

Provider

Name

Purpose

Type

Duration

Category

Webtrends

PWC_WOD

Visitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site id, time of last access, time of start of visit and account ID.

First Party Persistent

10 years

Performance

Webtrends

ACOOKIE

Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit.

Third Party Persistent

2 years

Performance

CEO Survey

pwcceoto2014

Stores the visitor's preference to close the section explaining that they are viewing archived CEO Survey content.

First Party Persistent

60 days

Strictly necessary

CEO Survey

pwcgeo

Stores the visitor’s geographical location preference in order to tailor content to them from the CEO Survey microsite.

First Party Persistent

60 days

Strictly necessary

CEO Survey

pwcint

Stores the visitor’s industry sector preference in order to tailor content to them from the CEO Survey microsite.

First Party Persistent

60 days

Strictly necessary