- Organizational vision and strategy
- Corporate innovation
- Sustainability
- Company reputation
- Attractive industry, product, service
- Job security (eg. in case of economic downturn)
- Strategic transparency
- Identification with company values
Annually, data from over 30,000 responses is used to help employers understand:
What aspects guide their target group’s labor market decisions
What are the positive and negative perceptions in the market about the employer’s brand
What conclusions can be drawn regarding employer trends (shortened working week, hybrid working, new benefits options).
Each year, we provide employers the opportunity to participate in the survey free of charge, and therefore gain an accurate picture of both the labor market and the preferences of their employees.
Employers participating in the survey are given the option to receive a detailed analysis tailored to their company, at a discounted price. This contains detailed insights into their target groups’ perceptions about the company’s employer brand and its position in relation to competitors.
The methodological approach of our survey allows for a holistic analysis of factors influencing workplace preferences: