PwC advised the shareholder on the sale of SSANGYONG C&E CO.,LTD.

Project Roselle involved advisory services for the sale of Ssangyong Remicon, a subsidiary of Ssangyong C&E, a portfolio company of Hahn & Company. The subsidiary was successfully sold to Jeongseon Aggregate Group for KRW 433.2 billion.

This deal required a high level of confidentiality due to the seller being a publicly listed company and the need to divest a subsidiary’s stake. Despite the constraints of minimal investor contact, we leveraged our thorough pre-deal understanding of the market and the company to address both the seller’s and potential buyers’ preferences and concerns. This enabled us to closely formulate an optimal investment structure, ultimately leading to the successful completion of the deal.

The PwC Deal team provided high-level sell-side advisory services, proposing appropriate responses and deal structures throughout the process. Despite a stagnant construction market and a period of financial liquidity constraints, we managed to secure a sale price and timeline that met the seller's expectations, earning high praise for the capabilities of the PwC Deal team.

This PwC team for this advisory services was led by Partners Yoon-Koo Kwak and Kyung-Soo Jung.