PwC Kazakhstan, together with the Digital Kazakhstan Association (DKA), presents the results of the study “Analysis of the retail e-commerce* market in Kazakhstan” for 12 months of 2021. The largest representatives of the e-commerce market in Kazakhstan took part in the study: Mechta.kz, AliExpress Russia, Kaspi.kz, Leroy Merlin Kazakhstan, Halyk Market, Ozon Marketplace in Kazakhstan and other respondents who wished to maintain confidentiality.
The survey results reflect:
- Overview of the retail e-commerce market for 12M2021
- Sales volumes and number of transactions
- The average spend and changes in the average spend
*The definition of retail e-commerce includes business activities related only to the online sale of goods to individuals with delivery or pickup from stores and pickup points. The following categories are excluded from the calculations: sale of railway and air tickets, food delivery, ad sites, coupon services, utilities and other payments, as well as other categories not related to the sale of goods to individuals.
