Strategy&, part of the PwC network, jointly with the Digital Kazakhstan Association (DKA) presents the results of the study "Analysis of the retail e-commerce market* in the Republic of Kazakhstan" for 12 months of 2023.
The data analysis was conducted by the Data & Analytics team, which includes data analysts, data engineers, and consultants with industry expertise.
The largest representatives of the e-commerce market in the Republic of Kazakhstan participated in the study: Kaspi.kz, Halyk Market, Forte Market, and other respondents who wished to maintain confidentiality.
The results of the study include:
- Overview of the e-commerce market in Kazakhstan
- E-commerce Volume and Share compared to the volume of all commerce in the Republic of Kazakhstan
- Number of transactions and average check
- Share of marketplaces in e-commerce
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